At a Glance
- Tasks: Lead and optimise digital marketing strategies across multiple channels for growth and engagement.
- Company: Fast-growing healthcare business focused on wellness and preventative health.
- Benefits: Competitive salary, performance bonus, private medical insurance, and long-term growth potential.
- Other info: Join a proactive team with a focus on data-driven decision making.
- Why this job: Shape digital innovation in a dynamic sector and make a real impact.
- Qualifications: Experience in consumer healthcare and proven multichannel digital marketing leadership.
The predicted salary is between 70000 - 85000 £ per year.
Lead and optimise end‑to‑end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance. Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data‑led decision making.
Description
- Develop and execute the overall digital marketing strategy.
- Lead social media (paid and organic) campaigns across key platforms.
- Oversee PPC campaigns, including budgeting, optimisation, and testing.
- Drive SEO strategy to increase organic traffic and visibility.
- Manage email marketing and CRM to improve retention and customer value.
- Guide content strategy and ensure high‑quality, on‑brand output.
- Monitor performance metrics and optimise campaigns using data insights.
- Manage digital marketing budgets to maximise ROI.
- Lead, mentor, and develop a small marketing team.
- Collaborate with internal teams and external agencies.
- Identify and adopt new digital trends, tools, and innovations.
- Ensure compliance with data privacy laws and brand guidelines.
Profile About You:
- Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
- Proven experience leading multichannel digital marketing strategies (MANDATORY).
- Strong track record of delivering growth, ROI, and performance targets.
- Hands‑on expertise across SEO, PPC, paid social, and CRM.
- Data‑driven mindset with strong analytical and optimisation skills.
- Confident team leader with excellent communication skills.
- Proactive, innovative, and commercially focused approach.
Job Offer
- Competitive base salary of £70,000-£85,000 (DOE)
- Permanent role with strong long‑term growth potential
- Opportunity to lead and shape digital innovation in a dynamic sector
- 10% performance‑based bonus
- Private medical insurance and life assurance
Head of Digital Marketing in Swindon employer: Michael Page
As a fast-growing consumer-focused healthcare business, we offer an innovative and commercially driven culture that prioritises digital growth and brand development. Our commitment to employee development is evident through competitive salaries, performance-based bonuses, and opportunities to lead in a dynamic sector, making us an excellent employer for those looking to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Swindon
✨Tip Number 1
Network like a pro! Reach out to your connections in the consumer healthcare space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing successes, especially in SEO, PPC, and social media. This is your chance to demonstrate how you've driven growth and engagement in past roles.
✨Tip Number 3
Prepare for interviews by brushing up on data-driven decision-making. Be ready to discuss specific metrics and campaigns you've managed, and how you used insights to optimise performance. We want to see that analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and eager to join our innovative team.
We think you need these skills to ace Head of Digital Marketing in Swindon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in consumer healthcare and your success with multichannel strategies. We want to see how you've driven growth and ROI in your previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our innovative culture. Don’t forget to mention specific achievements that demonstrate your data-driven mindset.
Showcase Your Data Skills:Since we’re all about data-led decision making, make sure to highlight your analytical skills. Share examples of how you’ve used data insights to optimise campaigns and improve performance. We love seeing numbers that back up your claims!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Michael Page
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest trends and tools in digital marketing, especially in SEO, PPC, and social media. Brush up on your past experiences where you’ve successfully driven growth and ROI, as these will be key talking points during the interview.
✨Showcase Your Leadership Skills
Since this role involves managing a small team, be prepared to discuss your leadership style and how you've mentored others in the past. Share specific examples of how you’ve guided teams to achieve their goals and fostered a collaborative environment.
✨Bring Data to the Table
This position requires a data-driven mindset, so come armed with metrics and insights from your previous campaigns. Be ready to explain how you’ve used data to optimise performance and make informed decisions that led to successful outcomes.
✨Demonstrate Your Innovative Thinking
The company values innovation, so think about how you can bring fresh ideas to the table. Prepare to discuss any new digital trends or tools you’ve adopted in your previous roles and how they’ve positively impacted your marketing strategies.
