At a Glance
- Tasks: Own and deliver exciting multi-channel marketing campaigns in a fast-paced B2B environment.
- Company: Join a growing international B2B tech organisation in the industrial sector.
- Benefits: Competitive salary, annual bonus, 25 days holiday, private healthcare, and generous pension.
- Other info: Dynamic role with diverse projects and excellent career development opportunities.
- Why this job: Make a real impact on brand visibility and business growth while developing your marketing skills.
- Qualifications: Strong B2B marketing background, excellent attention to detail, and event delivery experience.
The predicted salary is between 40000 - 50000 € per year.
As the B2B Marketing Specialist you will own and deliver multi-channel marketing campaigns across your local market and the wider cluster. Working within a fast-paced B2B engineering environment, you'll help shape and amplify the brand, driving engagement through digital content, social media, events, and technical materials.
My client is a growing international B2B technology organisation that specialises in the industrial and manufacturing sectors. This is a chance to join a growing team under the leadership of a Head of Marketing, where your work will directly support lead generation, strengthen regional presence, and contribute to business growth, while ensuring effective budget management and strong ROI across all activities.
As the B2B Marketing Specialist you will have the following responsibilities:
- Support and deliver aligned communication strategies across cluster and local markets
- Drive external visibility and engagement through strategic content and campaigns
- Co-ordinate and execute events such as trade shows, webinars, customer workshops, and internal events
- Create and optimise high-quality marketing assets across digital channels
- Plan and execute integrated campaigns, events, and multimedia content
- Track performance, optimise activity, and collaborate with internal and external stakeholders
A successful B2B Marketing Specialist should have:
- A strong background in marketing, particularly within B2B; you will be comfortable owning the end-to-end campaign process
- Experience within an international business would be desirable
- Exceptional attention to detail
- The ability to manage multi-projects - this is a busy role, in the best way possible, no two days are the same!
- Excellent stakeholder management skills
- Experience with social media strategy, digital engagement and content creation
- Performance tracking experience
- Event delivery experience
Competitive salary plus great benefits including; annual bonus, 25 days holiday, private healthcare, generous pension, life assistance and EAP. This role is a permanent position and will be office based in St. Albans.
B2B Marketing Specialist in St Albans employer: Michael Page
Join a dynamic and innovative international B2B technology organisation in St. Albans, where you will thrive in a supportive work culture that values creativity and collaboration. With competitive salaries, comprehensive benefits including private healthcare and generous pension plans, and ample opportunities for professional growth, this role as a B2B Marketing Specialist offers a rewarding career path in a fast-paced environment that encourages personal development and impactful contributions to the business.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Specialist in St Albans
✨Tip Number 1
Network like a pro! Get out there and connect with people in the B2B marketing space. Attend industry events, webinars, and workshops to meet potential employers and learn about job openings before they even hit the market.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and events you've managed. This will give you an edge when chatting with hiring managers and help them see what you can bring to the table.
✨Tip Number 3
Don’t be shy about following up! After interviews or networking events, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you on their radar and shows you're genuinely keen on the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance of getting noticed. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace B2B Marketing Specialist in St Albans
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B marketing world. Highlight your experience with multi-channel campaigns and any specific achievements in lead generation or brand amplification. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about B2B marketing and how your skills align with our needs. Be sure to mention any relevant projects or experiences that showcase your ability to manage multiple tasks effectively.
Showcase Your Digital Savvy:Since this role involves a lot of digital content and social media, make sure to highlight your experience in these areas. Share examples of campaigns you've worked on and the results they achieved. We love seeing creativity and strategic thinking!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Michael Page
✨Know Your Campaigns
Before the interview, brush up on successful B2B marketing campaigns you've worked on. Be ready to discuss your role in these campaigns and how they drove engagement and ROI. This shows you understand the end-to-end process and can bring valuable insights to the table.
✨Showcase Your Event Experience
Since this role involves coordinating events, prepare examples of events you've managed or contributed to. Highlight your organisational skills and any creative ideas you implemented that made the events successful. This will demonstrate your ability to handle the busy nature of the role.
✨Be Data-Driven
Familiarise yourself with performance tracking metrics relevant to B2B marketing. Be prepared to discuss how you've used data to optimise campaigns in the past. This will show that you can not only execute but also analyse and improve marketing strategies effectively.
✨Engage with Their Brand
Research the company’s brand and recent marketing efforts. Bring insights or suggestions to the interview about how you could enhance their visibility and engagement. This proactive approach will demonstrate your genuine interest in the role and your strategic thinking capabilities.
