As a Brand Manager, you'll lead the marketing strategy and growth, taking ownership of integrated campaigns, innovation, digital growth and product launches within a fast-growing category. Working cross-functionally with sales, digital, innovation and agency partners, you'll drive brand performance and deliver commercially impactful marketing programmes across the UK and international markets.
Client Details
Our client is a dynamic consumer healthcare company in Berkshire with a growing portfolio of market-leading brands. Known for its innovative culture and strong focus on health, the business offers the opportunity to make a visible impact within a collaborative and fast-paced environment.
Description
Brand Strategy & Planning:
* Developing and delivering the brand strategy and annual marketing plans,
ensuring all activity supports business objectives and maintains consistent brand positioning,
messaging and tone of voice.
Trade Marketing & Retail Activation:
* Supporting the Commercial team with compelling trade presentations, category stories and
retailer sell-in materials. Using shopper and category insight to optimise distribution, visibility
and point-of-sale activity across key retail partners.
Integrated Campaign Management:
* Leading the planning and delivery of integrated campaigns across paid, owned and earned
channels. Working with internal teams and external agencies to ensure activity is joined up,
efficient and commercially effective.
Consumer Engagement & DTC Growth:
* Working closely with the Digital Lead to drive DTC growth through effective customer
journeys, stronger consumer engagement and high-performing content. Using data and insight
to identify winning content, optimise performance and improve conversion across digital
channels.
Innovation & Product Development:
* Partnering with the Innovation team to identify opportunities for product extensions, new
formats and breakthrough innovation that support the long-term growth.
Product Launches:
* Working with the Commercial and Innovation teams to develop and deliver impactful launch
plans across the UK and international markets. Build awareness, engagement and retailer
support through creative, commercially effective campaigns.
Budget Management:
* Managing the annual brand budget, ensuring resources are allocated effectively across
channels and campaigns. Monit...
Brand Manager in Slough employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
