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- Tasks: Lead marketing strategies to boost brand visibility in the FMCG sector.
- Company: Join a mid-size company with a strong portfolio of FMCG brands.
- Benefits: Enjoy remote work, competitive salary, car allowance, and bonuses.
- Why this job: Be part of a dynamic team making a real impact in the market.
- Qualifications: Experience in FMCG marketing, strong analytical skills, and excellent communication.
- Other info: This role offers great opportunities for career growth and development.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a dedicated Shopper Marketing Manager to elevate our brand within the Fast-Moving Consumer Goods (FMCG) industry. The successful candidate will be responsible for developing and executing marketing strategies that increase brand visibility and market share; and this role can be based remotely across England.
Our company is a mid-size organisation operating in the FMCG industry; with a recognizable portfolio of FMCG brands.
The successful Shopper Marketing Manager will:
- Develop and implement effective marketing and shopper activation strategies to boost brand visibility.
- Collaborate with Sales and Product teams to create integrated marketing campaigns.
- Monitor market trends, research consumer markets to identify opportunities and key issues.
- Oversee the production of promotional materials and their distribution.
- Coordinate with agency partners to execute marketing initiatives.
- Track effectiveness of marketing campaigns and report on results.
A successful Shopper Marketing Manager should have:
- Proven experience in a similar role within the FMCG industry.
- Strong knowledge of market research and data analysis methods.
- Proficiency in MS Office and marketing software (e.g. CRM).
- Exceptional communication and negotiation skills.
This is a remote based opportunity in the United Kingdom; and the successful candidate will receive a competitive salary, car allowance and bonus and the opportunity for their career to grow and develop too.
Shopper Marketing Manager employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG industry. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in a Shopper Marketing Manager.
✨Tip Number 2
Familiarise yourself with our brand portfolio and current marketing strategies. Understanding our products and how they fit into the market will allow you to tailor your approach when discussing your ideas during interviews. Show us that you’re passionate about our brands!
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your ability to analyse market trends and consumer behaviour, as this is crucial for the role. We want to see how your experience aligns with our goals.
✨Tip Number 4
Brush up on your communication and negotiation skills. As a Shopper Marketing Manager, you'll need to collaborate with various teams and external partners. Practising these skills can help you stand out during interviews and demonstrate your readiness for the role.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in shopper marketing and the FMCG industry. Use specific examples of past campaigns you've worked on to demonstrate your skills and achievements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FMCG sector and outlines how your experience aligns with the responsibilities of the Shopper Marketing Manager role. Be sure to mention any successful strategies you've implemented in the past.
Highlight Key Skills: In your application, emphasise your knowledge of market research, data analysis, and proficiency in marketing software. These are crucial for the role, so make them stand out.
Showcase Collaboration Experience: Since the role involves working closely with Sales and Product teams, include examples of how you've successfully collaborated with different departments in previous roles to achieve marketing goals.
How to prepare for a job interview at Michael Page
✨Showcase Your FMCG Experience
Make sure to highlight your previous experience in the FMCG industry during the interview. Discuss specific campaigns you've worked on and how they contributed to brand visibility and market share.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you use market research and data analysis to inform your marketing strategies. Share examples of how you've identified opportunities or addressed key issues based on data insights.
✨Collaboration is Key
Emphasise your ability to work collaboratively with Sales and Product teams. Provide examples of successful integrated marketing campaigns you've developed and how teamwork played a role in their success.
✨Prepare for Questions on Campaign Effectiveness
Expect questions about how you track and measure the effectiveness of marketing campaigns. Be ready to discuss specific metrics you use and how you've reported results to stakeholders in the past.
