At a Glance
- Tasks: Plan and optimise paid social campaigns across Meta, Snapchat, and TikTok for global markets.
- Company: Join a leading iGaming entertainment company with a supportive and innovative culture.
- Benefits: Competitive salary, hybrid working, private healthcare, and 24 days holiday.
- Other info: Opportunity for career growth and collaboration with a successful team.
- Why this job: Make a measurable impact while developing your skills in a dynamic environment.
- Qualifications: Experience managing paid social campaigns and strong analytical skills required.
The predicted salary is between 40000 - 42000 £ per year.
The Senior Paid Social Executive will plan, execute and optimise paid social campaigns to drive the continued growth of the brand across international markets.
You will have ownership of your own accounts and markets, with opportunities to develop your technical skillset.
This opportunity is with a leading i Gaming entertainment company, working for its flagship online casino brand.
They have a global presence, with the UK as a key market; they are innovative and ambitious, always looking to evolve and stay ahead of the competition.
The company culture is supportive and collaborative, with opportunities to learn and take responsibility, and to get promoted and progressed on a meritocratic basis.
Description
This role will focus on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snapchat, and Tik Tok.
The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results.
- Join a successful team of six paid social specialists, where you will help nurture and develop Executives
- Plan, execute and optimise campaigns across Meta, Snap and Tik Tok for international markets
- Collaborate with stakeholders and country managers globally to deliver annual marketing forecasts
- Maintain accurate daily reporting, create and present monthly and quarterly reports
- Analyse campaign performance and translate data into actionable recommendations to improve results
- Help develop full-funnel campaign activity with a focus on acquisition, working with Brand teams to develop upper‑funnel initiatives
- Work closely with data team to ensure tracking is set‑up optimally
- Develop an understanding of international markets, adapting campaigns to reflect cultural nuances and audience behaviour
- Identify opportunities for increased automation and efficiency through advanced technical solutions
- Lead internal and external meetings where required, presenting insights and recommendations clearly
- Profile
A successful Senior Paid Social Executive should have
- Proven expertise in managing paid social campaigns across platforms like Facebook, Instagram, and Tik Tok
- Transferable sector experience – for example, i Gaming, entertainment, e‑commerce
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies
- Skilled in managing significant budgets across multiple markets
- Ensure compliance of ads with regulatory standards and responsible gaming requirements
- Experience working with Tableau or digital visualisation tools.
- Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e. g., Apps Flyer), and advanced Excel
- Sound understanding of Paid Social platforms and their features
- Strong organisational skills and experience of balancing multiple projects at once
- Familiarity with Microsoft products to report results – Excel, Powerpoint and Word
- Excellent written and verbal communication skills
- Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM and externally
- Must understand tagging, tracking and attribution particularly GTM
- Confident, seeks initiative and bold to try new things
- Being well organised to manage ongoing projects
- Job Offer
- Salary of £40,000 – £42,000, plus 10% bonus
- 24 days of holiday leave, and good work‑life balance
- Hybrid working – 3 days in the office in central London
- Private healthcare and life insurance
- Pension
This is an exciting opportunity for a Senior Paid Social Executive to make a measurable impact and build a strong career path.
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Senior Paid Social Executive employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
