At a Glance
- Tasks: Lead content planning and create engaging multi-channel marketing campaigns across five brands.
- Company: Join a global B2B brand with a dynamic and innovative culture.
- Benefits: Competitive salary, bonus, good benefits, and hybrid working model.
- Other info: Collaborate with stakeholders and enjoy excellent career growth opportunities.
- Why this job: Make an impact by driving brand awareness and customer engagement in diverse markets.
- Qualifications: 2+ years in B2B content marketing with strong copywriting and digital skills.
The predicted salary is between 31500 - 38500 £ per year.
As Senior Digital Content Executive, you will lead content planning and deliver engaging multi-channel marketing campaigns across five brands and 15 EMEA markets, driving brand awareness, customer engagement, and commercial results. This role combines content creation, digital marketing, campaign analysis, and stakeholder collaboration to ensure high-performing marketing activity across web, social media, email, and events.
Client Details: A global B2B brand.
Description:
- Own content planning and scheduling across five brands and 15 markets
- Create engaging content for websites, blogs, social media, email marketing, and digital campaigns
- Develop and execute integrated multi-channel marketing campaigns
- Amplify content across platforms including LinkedIn, Meta, YouTube, and email
- Monitor campaign performance, competitor activity, and market trends, acting on insights and recommendations
- Collaborate with EMEA stakeholders to deliver measurable marketing outcomes
- Work with internal teams and external partners to create digital content and event marketing materials
- Support budget management, ensuring effective use of marketing spend and maximum ROI
- Identify emerging trends and innovative opportunities to enhance digital engagement and campaign performance
Profile:
- 2+ years of B2B experience in Content Marketing, Journalism, or a related discipline.
- Exceptional copywriting, editing, and proofreading skills.
- Experience creating content across multiple digital platforms.
- Strong understanding of social media, email marketing, website content, and digital engagement
- A good understanding of SEO, AEO and broad content strategy
- Experience analysing campaign performance and using insights to optimise results
- Excellent organisational and project management skills
- Strong stakeholder management, communication, and presentation skills
- Proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Copilot
- Experience using WordPress or similar content management systems
- Familiarity with social media management tools such as Sprout Social
Job Offer: £30k - £35k Bonus Good Benefits Hybrid working - 2 days a week onsite. Office is based in North London.
Senior Digital Content Marketing Executive (B2B) employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Content Marketing Executive (B2B)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Content Marketing Executive (B2B)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
