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- Tasks: Lead brand strategy and impactful marketing campaigns in the FMCG sector.
- Company: Join a global FMCG leader known for innovation and high-quality products.
- Benefits: Enjoy a competitive salary, great package, and collaborative work environment.
- Why this job: Shape brand growth while working with creative minds in a dynamic setting.
- Qualifications: Experience in brand management, strong analytical skills, and excellent communication required.
- Other info: Opportunity to drive innovation and make a real impact in the industry.
The predicted salary is between 42000 - 98000 £ per year.
Overview In this role, you will be responsible for implementing UK customer marketing plans across multiple channels including Foodservice, Hospitality and Retail. You will be leading on product strategies and brand launches product launches as well as managing the budget.Responsibilities You will be responsible for:Developing and implementing marketing plans to drive brand growth and awareness.Leading product launches and promotional campaigns, ensuring alignment with brand objectives.Analysing market trends and consumer insights to inform marketing decisions.Collaborating with cross-functional teams, including sales and operations, to achieve business goals.Managing budgets and ensure cost-effective campaign delivery.Overseeing external agencies and vendors to maintain high standards of creative output.Preparing regular performance reports and recommend improvements.Supporting the development of digital marketing initiatives, including social media and online advertising.Profile The successful candidate should have:A strong background in within an FMCG Business with proven marketing expertise.Experience in managing campaigns, budgets, and cross-functional teams.Proficiency in analysing market data and consumer behaviour.Knowledge of digital marketing tools and platforms.Excellent communication and project management skills.Job Offer A salary of up to 55,000 + benefits is on offer for the successful candidate
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Senior Brand Manager employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network with professionals in the FMCG sector. Attend industry events, webinars, or local meetups to connect with others who work in brand management. This can help you gain insights into the company culture and potentially get a referral.
✨Tip Number 2
Stay updated on the latest trends in FMCG marketing. Follow relevant blogs, podcasts, and social media channels to understand what strategies are currently working. This knowledge will help you speak confidently about innovative ideas during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Be ready to share measurable outcomes and how your strategies contributed to brand growth. This will demonstrate your hands-on experience and analytical skills.
✨Tip Number 4
Research the company’s current brand positioning and recent campaigns. Understanding their market presence will allow you to tailor your discussions and show how your vision aligns with their goals, making you a more attractive candidate.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in brand management specifically within the FMCG sector. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand strategy and marketing. Mention specific campaigns you've led and how they align with the company's innovative approach.
Showcase Analytical Skills: In your application, provide examples of how you've used data and market insights to drive brand growth. This will demonstrate your analytical skills and ability to interpret trends effectively.
Highlight Stakeholder Management: Emphasise your experience in managing relationships with stakeholders. Include examples of successful collaborations with internal teams and external agencies to ensure brand consistency.
How to prepare for a job interview at Michael Page
✨Showcase Your Brand Management Experience
Be prepared to discuss your previous roles in brand management, particularly within the FMCG sector. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the Senior Brand Manager role.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to drive marketing decisions. Discuss any market trends you've identified and how they influenced your brand strategies. This will show your potential employer that you can effectively interpret data to identify growth opportunities.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing relationships with stakeholders. Prepare examples of how you've collaborated with internal teams and external agencies to ensure brand consistency. This will highlight your communication skills and ability to maintain professional relationships.
✨Emphasise Your Creative Mindset
The company values innovation, so be ready to discuss your creative approach to problem-solving. Share instances where you've introduced new marketing initiatives or innovative ideas that have positively impacted brand growth. This will align with their commitment to delivering high-quality products through innovative strategies.
