At a Glance
- Tasks: Lead and accelerate sales growth across UK and Europe in the fashion and apparel sector.
- Company: Join a leading global brand licensing and merchandising business.
- Benefits: Competitive salary and package with opportunities for career advancement.
- Other info: Collaborative environment with a focus on high-performance culture and international growth.
- Why this job: Shape commercial strategy and make a significant impact in a dynamic market.
- Qualifications: Proven experience in senior sales leadership, preferably in textiles or consumer products.
The predicted salary is between 43200 - 72000 £ per year.
As the Sales Director you will lead and accelerate our UK and European growth. This is a senior leadership role with full accountability for sales performance across multiple channels, territories, and business models.
My client is a leading global brand licensing and merchandising business, partnering with some of the world's most recognisable brands across fashion, accessories, and lifestyle categories. We are now seeking an exceptional Sales Director to lead and accelerate our UK and European growth. Reporting directly to the Managing Director, the Sales Director will play a critical role in shaping our commercial strategy and strengthening my client's market position across Europe.
DescriptionSales Strategy & Performance
- Develop and deliver the UK and European sales strategy to achieve and exceed revenue targets
- Own all sales revenue streams, including eCommerce
- Lead forecasting, budgeting, and sales planning across territories and channels
- Use data and insight to identify risks, opportunities, and performance gaps, taking decisive action
- Monitor market trends, customer behaviour, and competitor activity
- Set and manage pricing strategies aligned with margin and growth objectives
Leadership & Team Development
- Lead, inspire, and develop sales teams across the UK and Europe
- Recruit, coach, and performance-manage senior sales leaders and teams
- Build a proactive, accountable, high-performance sales culture
- Champion company values and act as a role model across the organisation
Stakeholder Collaboration
- Work closely with senior leaders across licensing, creative, supply chain, finance, and the US parent company
- Ensure strong alignment between sales strategy, product development, and operational delivery
- Collaborate across European territories and channels to ensure consistency and execution excellence
Customer & Market Engagement
- Build and maintain senior-level relationships with key customers and strategic accounts
- Identify and secure new major clients to expand the customer base
- Represent the business at trade shows, exhibitions, and industry events
Processes, Reporting & Governance
- Implement and continuously improve sales processes, reporting, and performance tools
- Ensure high-quality reporting and insights for the Senior Leadership Team
- Contribute actively to Senior Leadership Team meetings with clear commercial updates
Profile
A successful Sales Director should have:
- Proven experience in a Sales Director or senior sales leadership role, with responsibility for European markets
- Strong understanding of multi-territory European selling, including cultural, regulatory, and route-to-market differences
- Experience leading geographically dispersed teams across wholesale, key accounts, and eCommerce
- Background in textiles, licensed accessories, apparel, or a related consumer product sector (highly desirable)
- Highly commercial and data-driven, with strong analytical and forecasting capability
- A confident leader with the ability to inspire senior managers and teams
- Excellent stakeholder management skills and a collaborative leadership style
- Comfortable operating in a fast-paced, international, growth-focused environment
Job Offer
Competitive salary and package. If you are ready to take the next step in your career as a Sales Director in the FMCG industry, apply today.
Sales Director - Fashion and Apparel employer: Michael Page
As a leading global brand licensing and merchandising business, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our employees benefit from competitive salaries, comprehensive growth opportunities, and the chance to work with some of the most recognisable brands in the fashion and apparel industry. Join us in our UK office, where you will be part of a high-performance team dedicated to driving success across multiple European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - Fashion and Apparel
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and exhibitions to meet key players in the fashion and apparel sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your leadership skills! When you get the chance to chat with potential employers, share examples of how you've inspired and developed teams. They want to see that you can lead and motivate others.
✨Tip Number 3
Be data-driven! Prepare to discuss how you've used data to drive sales strategies and performance in your previous roles. This will show you're not just a people person but also a strategic thinker.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your skills and experience directly to us. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Sales Director - Fashion and Apparel
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in leading sales teams and driving growth in European markets. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've successfully developed sales strategies and built strong client relationships.
Showcase Your Data Skills:Since we’re all about being data-driven, make sure to showcase your analytical skills. Mention any tools or methods you’ve used to forecast sales and identify market trends. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Michael Page
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales performance metrics. Be prepared to discuss specific revenue targets you've achieved in the past and how you used data to drive those results. Brush up on key figures related to eCommerce and multi-territory sales to show you're on top of your game.
✨Showcase Leadership Skills
This role requires strong leadership, so think about examples where you've successfully led teams. Prepare stories that highlight your ability to inspire and develop others, especially in a geographically dispersed environment. Make sure to convey your collaborative approach and how you align teams with company values.
✨Understand the Market Landscape
Familiarise yourself with current trends in the fashion and apparel industry, particularly in the European market. Be ready to discuss how you've navigated cultural and regulatory differences in previous roles. This will show that you can adapt strategies to different territories effectively.
✨Engage with Stakeholders
Since stakeholder management is crucial, prepare to talk about how you've built and maintained relationships with key clients and internal teams. Think of examples where you've collaborated across departments to achieve sales goals. This will demonstrate your ability to work effectively within a larger organisational framework.
