Senior Brand Activation Manager in Reading

Take the lead in driving impactful brand activation campaigns in the FMCG sector. This permanent role offers a chance to make meaningful contributions to brand growth and visibility.

This opportunity is with a well-established organisation in the FMCG sector, known for its innovative approach to marketing and branding. The company operates as a medium-sized business and is committed to delivering high-quality products to its customers.

Description

• Develop and execute brand activation strategies to enhance market presence.
• Coordinate with internal marketing teams and external agencies to ensure campaign alignment.
• Monitor and analyse campaign performance, providing actionable insights to optimise results.
• Ensure brand consistency across all marketing channels and touchpoints.
• Manage budgets effectively to maximise return on investment.
• Identify and leverage market trends to develop innovative activation initiatives.
• Collaborate with sales teams to align brand activation plans with business objectives.
• Prepare and present reports on campaign performance to stakeholders.

Profile

• A strong background in FMCG marketing or brand activation.
• Proven experience in managing multi-channel marketing campaigns.
• Excellent analytical skills to evaluate campaign performance.
• Strong project management and organisational abilities.
• Solid understanding of consumer behaviour and market dynamics.
• Effective communication and stakeholder management skills.

Job Offer

• Competitive salary.
• Permanent position.
• Opportunity to work within a respected organisation in the FMCG industry.
• Potential for professional growth and career development.
• Additional benefits to be confirmed upon offer.

If you are passionate about brand activation and looking for a rewarding role in the FMCG sector, we encourage you to apply today.