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- Tasks: Manage and optimise PPC, SEO, and AEO/GEO for high-quality lead generation.
- Company: Global digital transformation specialist leveraging AI-powered solutions.
- Benefits: Competitive salary, hybrid working, private healthcare, and 25 days' annual leave.
- Why this job: Join a dynamic team to enhance digital presence and drive impactful campaigns.
- Qualifications: Experience in PPC management and strong SEO skills required.
- Other info: Opportunity to work with cutting-edge technology and grow your career.
The predicted salary is between 35000 - 45000 £ per year.
The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high-quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data-driven insights and support multi-channel campaigns.
Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting. Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads. Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO-optimised pages. Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement. Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.
Profile
- Hands-on experience managing PPC campaigns (Google Ads, LinkedIn Ads).
- Knowledge of retargeting/remarketing and multi-channel optimisation.
- Strong SEO/GEO/AEO skills, including technical, on-page and off-page best practice.
- Comfortable using CMS platforms for content updates.
- Confident analysing data with GA4 and producing clear performance insights.
- Highly organised, able to manage multiple projects and deadlines.
- Eagerness to stay current with evolving search and AI-driven optimisation trends.
Desirable
- Experience in B2B digital marketing, ideally within tech, SaaS or professional services.
- Familiarity with Pardot/Salesforce.
- Understanding of CRO, user journeys and lead-generation funnels.
- Basic HTML/CSS for small website updates.
- Experience using generative AI tools for content or analysis.
Job Offer
Salary: £35,000-£45,000, depending on experience. Hybrid working, typically 2-3 days in the office. Private healthcare. Pension contribution. 25 days' annual leave, plus all bank holidays.
Paid Media & SEO Specialist in Reading employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media & SEO Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with PPC and SEO. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, SEO successes, and any data-driven insights you've delivered. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing, especially around AI-driven optimisation. Being able to discuss these topics confidently will set you apart from other candidates.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to showcase your talents and connect with companies looking for someone just like you. Plus, it shows you're serious about landing that role!
We think you need these skills to ace Paid Media & SEO Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media & SEO Specialist. Highlight your hands-on experience with PPC campaigns and any relevant SEO skills. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Don't forget to mention any specific projects or achievements that showcase your skills.
Show Off Your Data Skills: Since this role involves analysing data and producing insights, make sure to include examples of how you've used tools like GA4 in your previous roles. We love seeing candidates who can turn numbers into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at Michael Page
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your hands-on experience with Google Ads and LinkedIn Ads, including specific campaigns you've managed, keyword research techniques, and how you've optimised budgets. This will show that you're not just familiar with the tools but have practical experience in driving results.
✨Showcase Your SEO Skills
Prepare to talk about your SEO strategies, especially around technical improvements and link-building. Have examples ready of how you've conducted audits or competitor research that led to increased visibility. This will demonstrate your strong grasp of both on-page and off-page best practices.
✨Data-Driven Insights are Key
Be ready to discuss how you've used data analytics tools like GA4 to monitor KPIs and generate performance insights. Share specific instances where your analysis led to actionable improvements in campaigns. This shows that you can not only track performance but also leverage data for continuous optimisation.
✨Collaboration is Crucial
Since the role involves working with various teams, prepare examples of how you've successfully collaborated with marketing, technical, and content teams in the past. Highlight any multi-channel campaigns you've been part of and how you managed workflows. This will illustrate your ability to work well in a team-oriented environment.