At a Glance
- Tasks: Lead and optimise paid media campaigns across Google Ads and emerging platforms.
- Company: Join a leading tech company known for innovation in telecoms.
- Benefits: Permanent role with a focus on employee wellbeing and growth.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Make an impact in digital advertising and drive real results.
- Qualifications: Experience in paid media, strong analytical skills, and teamwork.
The predicted salary is between 40000 - 50000 £ per year.
The Paid Media Manager will oversee the planning, execution, and optimisation of paid digital campaigns across various platforms. This role requires expertise in digital advertising within the technology and telecoms industry.
Paid Media Strategy & Management
- Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
- Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
- Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
- Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
- Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
- Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.
Cross-Channel Collaboration
- Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation.
- Work alongside Paid Social to support integrated campaigns.
- Share paid search insights, audience trends, and performance data to support wider content and search marketing initiatives.
Reporting and Performance Analysis
- Track, analyse and report regularly on campaign performance, providing actionable insights and recommendations.
- Use data and analytics to monitor key KPIs including revenue, ROAS, CPA, conversion rate, and customer acquisition performance.
Profile
- Proven experience in managing paid digital campaigns within the technology and telecoms industry.
- Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads, and ad platforms; Search, Shopping, Performance Max, and Demand Gen campaigns.
- Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.
- Ability to develop and implement data-driven strategies to meet campaign objectives.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Knowledge of current trends and best practices in digital advertising and paid media.
- A results-oriented mindset with a focus on achieving measurable outcomes.
Job Offer
- Opportunity to work within a leading company in the technology and telecoms sector.
- Permanent position based in Reading, offering stability and growth potential.
- Benefits package to be confirmed, with a focus on employee wellbeing.
- Collaborative work environment that values expertise and innovation.
- Onsite - Reading.
If you are passionate about digital advertising and want to make an impact as a Paid Media Manager in Reading, we encourage you to apply today.
Paid Media Manager (GA4, Meta) in Reading employer: Michael Page
Join a leading company in the technology and telecoms sector as a Paid Media Manager, where you will thrive in a collaborative work environment that values innovation and expertise. With a focus on employee wellbeing and growth potential, this permanent position in Reading offers a unique opportunity to make a significant impact in digital advertising while benefiting from a comprehensive benefits package. Embrace the chance to work with cutting-edge solutions and drive meaningful results in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager (GA4, Meta) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the tech and telecoms industry on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Include metrics that highlight your success, like ROAS and conversion rates. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital advertising, especially around GA4 and AI marketing. Be ready to discuss how you’ve used data to drive campaign success. This shows you’re not just knowledgeable but also passionate about the field!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Paid Media Manager (GA4, Meta) in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in managing paid digital campaigns, especially within the tech and telecoms industry. We want to see how your skills align with our needs!
Show Off Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention your proficiency with tools like Google Analytics and Meta Ads. Share specific examples of how you've used data to drive campaign success.
Highlight Collaboration Experience:We love teamwork! Be sure to include any experiences where you’ve collaborated with SEO, content teams, or external agencies. This shows us you can work well across different functions.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Michael Page
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Meta Ads, and any other relevant platforms mentioned in the job description. Brush up on the latest features and best practices for each platform, as this will show your potential employer that you’re proactive and knowledgeable about the tools you'll be using.
✨Showcase Your Analytical Skills
Prepare to discuss specific campaigns you've managed, focusing on how you tracked performance and optimised results. Be ready to share metrics like ROAS and CPA, and explain how you used data to inform your strategies. This will demonstrate your ability to drive measurable outcomes.
✨Collaborate Like a Pro
Since the role involves cross-channel collaboration, think of examples where you’ve worked with SEO, content teams, or external agencies. Highlight how you aligned strategies and shared insights to achieve common goals. This will showcase your teamwork skills and your understanding of integrated marketing.
✨Stay Ahead of Industry Trends
Research current trends in digital advertising, especially around AI and emerging technologies. Be prepared to discuss how these trends could impact the company’s paid media strategy. Showing that you’re forward-thinking will set you apart from other candidates.
