At a Glance
- Tasks: Create engaging B2B content and run impactful LinkedIn and email campaigns.
- Company: Join a fast-growing tech company focused on digital transformation and AI.
- Benefits: Enjoy a competitive salary, flexible working, and 25 days' annual leave.
- Other info: Great career progression opportunities in a dynamic and innovative culture.
- Why this job: Take ownership of marketing projects and make a real impact in a collaborative environment.
- Qualifications: 2-4 years of B2B marketing experience and strong content writing skills.
This role is a hands-on B2B technology marketing position focused on creating content, running Linked In and email campaigns, and supporting sales teams with marketing assets that drive business growth.
It offers the opportunity to work closely with commercial stakeholders in a fast-growing digital transformation and AI-focused business while taking ownership of marketing execution from idea through to results.
Client Details
A company operating in the Technology and IT industry, delivering technology solutions and services to its clients.
Description
Develop and deliver B2B content including blogs, e Books, whitepapers, case studies, and sales collateral.
Execute organic Linked In campaigns, thought leadership, and employee advocacy initiatives.
Build and manage email campaigns and nurture programmes through marketing automation tools.
Create and format marketing assets using Canva or Adobe Creative Cloud templates.
Support webinars, events, and partner marketing activities.
Use AI tools to accelerate content creation while maintaining quality and brand consistency.
Collaborate with sales and leadership teams to align marketing with pipeline and revenue goals.
Coordinate with SEO/PPC agencies to support wider campaign objectives.
Monitor campaign performance, engagement, and lead generation metrics.
Own the content calendar and end-to-end delivery of marketing campaigns.
Profile
2 to 4 years' B2B marketing experience, ideally in Saa S, technology, or professional services.
Strong content writer across blogs, whitepapers, e Books, social media, and email.
Hands-on experience with Pardot or similar marketing automation platforms.
Confident using Canva and/or Adobe Creative Cloud to create marketing assets.
Comfortable leveraging AI tools to improve content creation and productivity.
Highly organised, self-motivated, and able to manage end-to-end campaign execution.
Good understanding of the B2B buying journey, lead generation, and sales enablement.
Strong stakeholder management skills, working with sales teams, leaders, and agencies.
Bonus: Experience with Microsoft 365, Share Point, information governance, or enterprise IT audiences.
Job Offer
Competitive salary of £40,000 to £50,000, depending on experience.
Flexible hybrid working model to support work-life balance. 25 days' annual leave plus bank holidays.
Private health insurance.
Life assurance cover.
Permanent position offering long-term stability and career progression.
Opportunity to join a growing international technology business with a collaborative and innovative culture
Marketing Manager in Reading employer: Michael Page
Michael Page is an excellent employer, offering a dynamic work environment that fosters collaboration and innovation across diverse European markets. With a strong commitment to employee development, you will have access to growth opportunities and the chance to lead impactful HR projects while enjoying the flexibility of a hybrid work model. Join us to be part of a supportive culture that values your contributions and encourages professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
