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- Tasks: Lead innovative digital marketing strategies to boost brand presence in the IT sector.
- Company: Join a forward-thinking company transforming content with Microsoft 365 and AI tools.
- Benefits: Enjoy a competitive salary, hybrid working, private healthcare, and generous leave.
- Why this job: Make a real impact in the tech world while developing your marketing skills.
- Qualifications: Experience in B2B digital marketing, strong SEO and PPC skills required.
- Other info: Great career progression and professional development opportunities await you.
The Digital Marketing Manager will oversee and implement innovative marketing strategies to enhance brand presence and drive engagement in the IT sector. This role requires hands-on expertise in digital platforms and a results-oriented approach to achieving marketing goals.
Client Details: Our client helps organisations unlock the full potential of their content by modernising legacy systems into Microsoft 365/Azure. Using AI-powered tools like Microsoft Copilot, streamlining processes and supercharging collaboration for global teams.
Description:
- Develop and execute digital marketing campaigns to support business goals.
- Manage and optimise social media platforms to increase brand awareness and engagement.
- Oversee website content and SEO strategies to improve online visibility.
- Analyse campaign performance and present actionable insights to stakeholders.
- Collaborate with internal teams to align marketing initiatives with business objectives.
- Monitor market trends and competitor activities to identify opportunities.
- Utilise marketing automation tools to streamline processes and improve efficiency.
- Ensure all digital content aligns with brand guidelines and messaging.
Profile:
- Essential: Experience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.
- Hands-on PPC experience, including Google and Microsoft campaign management.
- Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).
- Experience using at least one CMS for content publishing.
- Strong copywriting skills tailored for B2B and technical audiences.
- Analytical skills and familiarity with GA4 & performance reporting.
- Experience creating or supporting visual content production.
- Strong organisational skills, ability to manage multiple projects and meet deadlines.
- Desirable: Experience with Pardot/Salesforce email campaigns or automation flows.
- Understanding of CRO, user journeys and B2B lead-generation funnels.
- Experience producing short-form or basic video content.
- Knowledge of HTML/CSS for minor content updates.
- Familiarity with generative AI tools for content support.
Job Offer:
- Competitive salary: £35,000 - £45,000 per year
- Hybrid working: 3 days in-office / 2 days remote
- Private healthcare
- Pension contribution
- 25 days annual leave (plus bank holidays)
- Clear career progression and professional development opportunities
Digital Marketing Manager in Reading employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing campaigns, social media strategies, and any SEO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in the IT sector. Tailor your answers to show you understand their challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially in B2B environments, and don’t forget to showcase your hands-on PPC and SEO skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your background aligns with our goals. Be specific about your achievements and how they relate to the IT sector.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention any experience you have with analytics tools like GA4. Share examples of how you've used insights to improve campaign performance in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Michael Page
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to the IT sector. Be ready to discuss your hands-on experience with PPC, SEO, and any marketing automation tools you've used. This will show that you're not just familiar with the concepts but have practical knowledge to back it up.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of how you've used data to drive decisions and improve results. Familiarity with GA4 is a plus, so be ready to discuss how you've leveraged analytics to enhance marketing strategies.
✨Demonstrate Your Copywriting Prowess
Since strong copywriting skills are essential for this role, think of examples where your writing has made an impact. Whether it's crafting engaging social media posts or creating compelling website content, be prepared to share your approach and any successes you've had in tailoring content for B2B audiences.
✨Align with Their Business Goals
Research the company and understand their objectives. Be ready to discuss how your marketing initiatives can align with their business goals. This shows that you’re not just thinking about marketing in isolation but are considering the bigger picture and how you can contribute to their success.
