At a Glance
- Tasks: Create and optimise engaging digital content to drive traffic and conversions.
- Company: Leading player in the technology and telecoms sector with a vibrant culture.
- Benefits: Permanent position, supportive team environment, and additional benefits to be confirmed.
- Other info: Join a collaborative team and explore exciting opportunities in AI-driven marketing.
- Why this job: Make an impact in a fast-paced industry while working with innovative technologies.
- Qualifications: Experience in SEO content marketing and familiarity with tools like SEMrush and Ahrefs.
The predicted salary is between 35000 - 45000 £ per year.
Are you a skilled Content Specialist with a passion for creating engaging digital content? This permanent opportunity in Reading offers an excellent chance to contribute to impactful projects within the technology and telecoms industry.
Client Details
My Client are a leading and established player in the technology and telecoms sector. They focus on delivering innovative solutions and maintaining a strong presence in their field.
Description
- Content Creation and Optimisation (SEO, GEO & AEO)
- Plan, create and optimise SEO led content to drive organic traffic, engagement, conversion and revenue.
- Conduct keyword research, topic research, competitor analysis, and search intent analysis using SEMrush and Ahrefs to inform content strategy.
- Write quality, engaging and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages and digital touchpoints.
- Optimise content for featured snippets, answer engines, and AI driven search experiences.
- Collaboration
- Work closely with Paid Media to align organic and Paid Search strategies, keyword targeting, landing page optimisation and campaign messaging.
- Work with Product to support new launches and GTM activities.
- Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.
- Reporting & Performance Analysis
- Monitor and report on organic content performance including rankings, traffic, engagement, conversions and AI search visibility.
- Use SEO and analytic tools to identify content opportunities, measure performance and provide actionable recommendations.
- Track competitor activity and emerging search developments.
Profile
A successful Content Specialist (SEO, GEO, AEO) should have:
- Experience in SEO content marketing roles, ideally within B2C eCommerce.
- Proven experience creating and optimising content for traditional SEO and AI-led search platforms.
- Strong attention to tone, clarity and detail.
- Strong understanding of SEO principles and their application to content strategies.
- Familiarity with SEO tools: SEMrush, Ahrefs, Google Search Console, GA4.
- Understanding of GEO, AEO and AI-driven search trends is highly desirable.
- Proactive, collaborative and comfortable working within a fast-paced, performance driven environment.
- Curious and passionate about AI-driven marketing.
Job Offer
Opportunity to work in a vibrant and innovative industry. Permanent position located in Reading with a supportive team environment. Additional benefits to be confirmed.
If you are a motivated Content Specialist looking to make an impact (SEO, GEO, AEO) in the technology and telecoms industry, we encourage you to apply today.
Content Specialist (SEO, GEO, AEO) in Reading employer: Michael Page
Join a leading player in the technology and telecoms sector, where your skills as a Content Specialist will be valued in a vibrant and innovative environment. Located in Reading, this permanent position offers a supportive team culture, opportunities for professional growth, and the chance to work on impactful projects that drive engagement and revenue. With a focus on collaboration and creativity, you'll thrive in a fast-paced setting that embraces the latest trends in SEO and AI-driven marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist (SEO, GEO, AEO) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the tech and telecoms industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO content projects. Include case studies that highlight your impact on traffic and engagement. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SEO tools like SEMrush and Ahrefs. Be ready to discuss how you've used these tools in past roles. We want to see your passion for AI-driven marketing and how you stay ahead of trends!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Content Specialist role!
We think you need these skills to ace Content Specialist (SEO, GEO, AEO) in Reading
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience in SEO content marketing. We want to see how you've created and optimised content before, so don’t hold back on those examples!
Tailor Your Application:Take a moment to customise your application for this role. Use the job description as a guide to align your skills and experiences with what we’re looking for. It shows us you’re genuinely interested!
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, just like the content you’ll be creating for us!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Michael Page
✨Know Your SEO Tools
Familiarise yourself with SEMrush, Ahrefs, and Google Search Console before the interview. Be ready to discuss how you've used these tools in your previous roles to drive organic traffic and optimise content.
✨Showcase Your Content Strategy Skills
Prepare examples of how you've planned and created SEO-led content. Highlight specific projects where your content increased engagement or conversions, and be ready to explain your thought process behind keyword research and competitor analysis.
✨Demonstrate Collaboration Experience
Since this role involves working closely with Paid Media and Marketing teams, think of instances where you've collaborated on projects. Share how you aligned strategies and ensured content consistency across channels.
✨Stay Updated on AI Trends
Given the focus on AI-driven search experiences, brush up on the latest trends in AI marketing. Be prepared to discuss how you can leverage AI in your content strategies and any relevant experiences you've had with AI tools.
