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- Tasks: Lead media relations and create proactive communication strategies.
- Company: Join a respected organisation shaping public opinion through strategic media engagement.
- Benefits: Enjoy hybrid working, professional development opportunities, and a competitive salary.
- Why this job: Be part of a fast-paced environment with editorial involvement and impactful work.
- Qualifications: Confident communicator with strong writing skills and media relations experience required.
- Other info: Participate in a 24/7 media rota, including weekends and holidays.
The Press and Public Relations Officer role involves leading media relations by creating and managing proactive communication strategies, handling press enquiries, and producing content across various platforms. It also includes advising senior leaders on messaging and managing reputational risks through timely and strategic responses to media coverage.
Client Details: The client is a respected organisation with a strong public presence, focused on influencing policy and shaping public opinion through strategic media engagement and communications. It operates in a fast-paced environment, regularly interacting with journalists, stakeholders, and the wider public.
Description:
- Develop and implement proactive media strategies to raise public awareness.
- Respond swiftly and sensitively to media enquiries and critical news stories.
- Write and edit press releases, articles, and statements for various audiences.
- Provide strategic communications advice to senior leadership.
- Manage relationships with journalists, bloggers, and opinion-formers.
- Contribute editorially to the organisation's magazine.
- Coordinate with digital and social media teams to ensure consistent messaging.
- Support regional teams with media promotion and communications.
- Participate in a 24/7 media rota, including weekends and holidays.
- Monitor and evaluate media coverage, producing regular reports.
Profile: The successful candidate will be a confident communicator with strong writing skills, a sharp news sense, and experience in media relations or journalism. They will be proactive, resilient under pressure, and capable of managing multiple priorities while delivering clear, strategic messaging across various platforms.
Job Offer: Editorial involvement and collaboration with senior leadership. A fast-paced, varied environment with opportunities for professional development. Hybrid working setup with two days a week in the office. Salary range: 40,000 - 42,000 per annum.
PR Officer employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Officer
✨Tip Number 1
Familiarise yourself with the organisation's current media presence and recent press releases. Understanding their tone, style, and key messages will help you align your communication strategies with their objectives.
✨Tip Number 2
Network with professionals in the PR field, especially those who have experience in media relations. Attend industry events or webinars to build connections that could provide insights into the role and the organisation.
✨Tip Number 3
Stay updated on current events and trends in public relations and media. Being knowledgeable about the latest news will not only enhance your discussions during interviews but also demonstrate your proactive approach to the role.
✨Tip Number 4
Prepare examples of how you've successfully managed media relations or handled press enquiries in the past. Having specific instances ready will showcase your experience and ability to thrive in a fast-paced environment.
We think you need these skills to ace PR Officer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a PR Officer. Familiarise yourself with media relations, communication strategies, and the specific skills required for the role.
Tailor Your CV: Highlight your relevant experience in media relations or journalism. Emphasise your writing skills and any previous roles where you've managed communications or worked with senior leadership.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the organisation's mission and how your skills align with their needs. Provide examples of your proactive communication strategies and successful media engagements.
Showcase Your Writing Skills: Since strong writing skills are crucial for this role, consider including samples of your work, such as press releases or articles, to showcase your ability to produce clear and strategic messaging.
How to prepare for a job interview at Michael Page
✨Showcase Your Communication Skills
As a PR Officer, strong communication skills are essential. Be prepared to demonstrate your ability to convey messages clearly and effectively during the interview. Consider sharing examples of past experiences where you successfully managed media relations or crafted impactful press releases.
✨Research the Organisation
Familiarise yourself with the organisation's mission, values, and recent media coverage. This will not only help you understand their public image but also allow you to tailor your responses to align with their goals. Mentioning specific campaigns or initiatives during the interview can impress the interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in high-pressure situations. Prepare for scenarios where you might need to respond to negative media coverage or manage a crisis. Think through your approach and be ready to discuss how you would handle such situations strategically.
✨Demonstrate Your Proactivity
The role requires a proactive approach to media engagement. Share examples of how you've previously developed and implemented successful media strategies. Highlight your ability to anticipate media trends and your experience in building relationships with journalists and influencers.
