At a Glance
- Tasks: Plan and optimise paid social campaigns on Meta, Snap, and TikTok for global markets.
- Company: Join a leading iGaming entertainment company with a collaborative and innovative culture.
- Benefits: Enjoy 24 days holiday, hybrid working, private healthcare, and a discretionary bonus.
- Other info: Work with a successful team and gain exposure to international markets.
- Why this job: Make a measurable impact while building a strong career path in a dynamic environment.
- Qualifications: Experience in managing paid social campaigns and strong analytical skills required.
The predicted salary is between 45000 - 55000 € per year.
The Paid Social Manager will plan, execute and optimise paid social campaigns to drive the continued growth of the brand across international markets. There is a successful and innovative team in place, who are friendly, collaborative and meritocratic. This opportunity is with a leading iGaming entertainment company, working for its flagship online casino brand. They have a global presence, with the UK as a key market; they are innovative and ambitious, always looking to evolve and stay ahead of the competition. The company culture is supportive and collaborative, with opportunities to learn and take responsibility, and to get promoted and progressed on a meritocratic basis.
This role will focus on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snap, and TikTok. The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results.
- Join a successful team of six paid social specialists, reporting into the Head of Paid Social
- Plan, execute and optimise campaigns across Meta, Snap and TikTok for 3-4 top tier, high budget markets
- Collaborate with stakeholders and country managers globally to deliver annual marketing forecasts
- Maintain accurate daily reporting, create and present monthly and quarterly reports
- Analyse campaign performance and translate data into actionable recommendations to improve results
- Help develop full-funnel campaign activity with a focus on acquisition, working with Brand teams to develop upper-funnel initiatives
- Work closely with data team to ensure tracking is set-up optimally
- Develop an understanding of international markets, adapting campaigns to reflect cultural nuances and audience behaviour
- Identify opportunities for increased automation and efficiency through advanced technical solutions
- Lead internal and external meetings where required, presenting insights and recommendations clearly
A successful Paid Social Manager should have:
- Proven expertise in managing paid social campaigns across platforms like Facebook, Instagram, and TikTok
- Transferable sector experience - for example, iGaming, entertainment, e-commerce
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies
- Skilled in managing significant budgets across multiple markets
- Ensure compliance of ads with regulatory standards and responsible gaming requirements
- Experience working with Tableau or digital visualisation tools
- Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel
- Sound understanding of Paid Social platforms and their features
- Strong organisational skills and experience of balancing multiple projects at once
- Familiarity with Microsoft products to report results - Excel, PowerPoint and Word
- Excellent written and verbal communication skills
- Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM and externally
- Must understand tagging, tracking and attribution particularly GTM
- Confident, seeks initiative and bold to try new things
- Being well organised to manage ongoing projects
Job Offer:
- 24 days of holiday leave, and good work-life balance
- Hybrid working - 3 days in the office in central London
- Private healthcare and life insurance
- Pension
- Discretionary bonus of up to 10%
This is an exciting opportunity for a Paid Social Manager to make a measurable impact and build a strong career path.
Paid Social Manager employer: Michael Page
Join a leading iGaming entertainment company that champions innovation and collaboration in the heart of London. With a supportive work culture, ample opportunities for professional growth, and a focus on meritocracy, you will thrive in a dynamic environment where your contributions are valued. Enjoy a competitive benefits package, including hybrid working arrangements, private healthcare, and a discretionary bonus, all while being part of a successful team dedicated to driving brand growth across international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming and entertainment sectors on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Use data to highlight your successes and how you optimised performance. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid social management. Think about how you would analyse campaign performance or adapt strategies for different international markets. Confidence is key, so rehearse your answers until you feel ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Tailor your application to highlight your experience with platforms like Meta, Snap, and TikTok, and show us how you can contribute to our innovative team.
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Social Manager role. Highlight your experience with platforms like Meta, Snap, and TikTok, and showcase any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about paid social and how you can contribute to our innovative team. Be sure to mention your analytical mindset and any relevant sector experience.
Showcase Your Analytical Skills:Since this role is performance-driven, make sure to highlight your analytical skills in both your CV and cover letter. Share examples of how you've used data to inform decisions and drive results in past campaigns.
Apply Through Our Website:We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. Good luck!
How to prepare for a job interview at Michael Page
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, Snap, and TikTok. Familiarise yourself with their advertising features, audience targeting options, and recent updates. This will not only show your expertise but also demonstrate your enthusiasm for the role.
✨Bring Data to Life
Prepare to discuss how you've used data to drive campaign success in the past. Have specific examples ready that showcase your analytical skills and how you translated insights into actionable strategies. This is crucial for a performance-driven role like this one.
✨Understand the Brand and Its Markets
Research the company’s flagship online casino brand and its presence in international markets. Be ready to discuss how you would adapt campaigns to reflect cultural nuances and audience behaviour. Showing that you understand their market will set you apart.
✨Practice Your Presentation Skills
Since you'll be leading meetings and presenting insights, practice articulating your thoughts clearly and confidently. Use mock presentations to get comfortable with discussing campaign performance and recommendations. Strong communication skills are key in this collaborative environment.
