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For Companies At a Glance
- Tasks: Analyse and optimise paid media campaigns to drive lead generation across digital channels.
- Company: Join a global B2B brand based in North London with a dynamic team.
- Benefits: Competitive salary, hybrid working, and opportunities for career growth.
- Why this job: Make an impact in performance marketing while developing your analytical skills.
- Qualifications: 18+ months in paid media, strong knowledge of PPC, SEO, and social media.
- Other info: Collaborate with senior stakeholders and enhance your data-driven decision-making skills.
The predicted salary is between 24000 - 42000 £ per year.
A global B2B organisation seeking a Paid Media Executive to support performance marketing and lead generation activity across the EMEA region. The role is highly analytical, with a strong emphasis on reporting, insight generation, and optimisation across digital channels. This position works closely with senior marketing stakeholders and supports decision-making through clear, data-driven insights.
Description
- Produce monthly performance reports across multiple business units and brands
- Analyse lead generation performance across paid search, SEO, paid & organic social, and outbound channels
- Identify trends, optimisation opportunities, and performance gaps
- Support testing strategies to improve ROI and channel efficiency
- Maintain and improve dashboards using Google Analytics, Looker Studio, or similar BI tools
- Provide ad hoc analysis to marketing and commercial teams
Profile
- 18+ months' experience in paid media, performance marketing and analytics (B2B)
- Strong knowledge of PPC, SEO, and social media channels
- Hands-on experience with Google Analytics, Google Ads, and Meta platforms
- Confident working with Excel / Google Sheets; BI tool experience beneficial
- Strong communication skills; able to translate data into actionable insights
- Detail-oriented, organised, and commercially minded
Job Offer
- £30k - £35k + Benefits
- A great chance for someone to continue building their Performance Marketing career
- Hybrid working (Minimum of 2 days a week onsite)
Paid Media Executive - Global B2B Brand employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive - Global B2B Brand
✨Tip Number 1
Get your networking game on! Connect with professionals in the B2B space, especially those in performance marketing. Attend industry events or webinars to meet potential employers and learn about job openings.
✨Tip Number 2
Show off your analytical skills! Prepare a portfolio of your past work, including reports and insights you've generated. This will help you demonstrate your ability to translate data into actionable strategies during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your responses. Focus on how you can discuss your experience with PPC, SEO, and social media channels confidently.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by our hiring team directly.
We think you need these skills to ace Paid Media Executive - Global B2B Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media Executive. Highlight your experience in performance marketing and analytics, especially in B2B settings. We want to see how your skills align with what we’re looking for!
Showcase Your Analytical Skills: Since this role is all about data-driven insights, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've used tools like Google Analytics or Excel to drive results in your previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how you can contribute to our team. Keep it concise but impactful – we love a good story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Michael Page
✨Know Your Numbers
Make sure you brush up on your analytics skills before the interview. Be ready to discuss specific metrics you've worked with, like ROI from campaigns or lead generation performance. This role is all about data-driven insights, so showing that you can speak the language of numbers will impress the interviewers.
✨Showcase Your Tools
Familiarise yourself with Google Analytics, Google Ads, and any BI tools you've used. Bring examples of dashboards or reports you've created in the past. Being able to demonstrate your hands-on experience with these tools will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like identifying optimisation opportunities or improving channel efficiency. Think of real-life examples where you've successfully tackled similar challenges and be ready to share your thought process.
✨Communicate Clearly
Since this role involves translating data into actionable insights, practice explaining complex concepts in simple terms. During the interview, focus on being clear and concise in your responses, showcasing your strong communication skills and ability to work with senior stakeholders.
