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For Companies At a Glance
- Tasks: Create and execute exciting marketing campaigns to boost brand visibility.
- Company: Join a respected retail organisation known for quality products and innovation.
- Benefits: Enjoy a performance-based bonus, supportive culture, and a permanent role.
- Why this job: Make a real impact in the retail industry while growing your skills.
- Qualifications: Experience in retail marketing, strong communication, and project management skills required.
- Other info: Located in St Albans with easy access to local amenities.
The predicted salary is between 28800 - 43200 £ per year.
We are parterning with global leaders in the financial learning and qualifications space. The company are looking to hire a Marketing Specialist who can work closely with the Head of Marketing to developing the B2B marketing plan and delivering across all channels. Role is based in London, and is office based 3 days per week.
The client are leaders in the financial investment qualifications, working with global financial institutions on providing their employees with the relevant training courses and exams.
They are looking to hire a B2B Marketing Specialist into their growing marketing team in London.
Description
Key responsibilities of the Marketing Specialist:
- Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
- Campaigns: Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and events
- Social media: Take ownership of the brand\’s social media presence and forward strategy, including preparing content for posts, prepare impactful copy, generate content in different forms of media, driving social following and engagement, and expanding the number of channels for the brand, ultimately growing brand visibility, engagement and enhancing market sentiment
- Events: Organize and deliver high-quality webinars and corporate events – including being responsible for delegate communications, organization of agendas, speaker coordination, physical assets and run sheets
- Content: Conceptualize and develop short-form content in diverse formats and working across all stages of the marketing funnel to drive audience engagement and funnel throughput in a diverse variety of formats, including web, video, infographics, testimonials and reports
- Web: Manage B2B elements of the website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements
- Data: Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques to enable maximization of ROI and effectiveness
- Take on tasks and projects beyond core remit as business needs evolve – providing hands‑on support across priority initiatives, processes, and ad‑hoc projects to ensure team and commercial goals are met
Profile
The successful candidate:
- Proven experience in digital and data‑driven marketing within education and financial services, with a commercial focus
- Experience in a B2B marketing environment, having had direct responsibility for lead‑generating marketing campaigns using inbound, outbound and account‑based methods
- Experience implementing a content marketing strategy
- Excellent copywriting and proofreading skills
- Experience with the use of digital marketing tools and social media to create audience engagement
- Experience in using analytics packages, e.g. Google Analytics
- Experience in marketing automation platforms, ideally Marketo
- Knowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video software
- Knowledge of CRM systems, preferably Salesforce
- Experience in using website CMS tools and basic HTML knowledge
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Marketing Specialist employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest marketing trends in the retail industry. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the retail marketing sector. Attend industry events or join online forums to connect with others, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past marketing campaigns you've worked on. Be ready to discuss how you measured success and what tools you used to analyse performance.
✨Tip Number 4
Research the company thoroughly before your interview. Understand their brand values, recent campaigns, and market position so you can tailor your responses and demonstrate your genuine interest in their business.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing, particularly within the retail sector. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the retail industry. Mention how your skills align with the company's goals and how you can contribute to their success.
Showcase Analytical Skills: Since the role requires proficiency in analytics tools, include any relevant experience you have with data analysis in your application. Highlight specific tools you've used and how you've applied insights to improve marketing strategies.
Highlight Collaboration Experience: Emphasise your ability to work with external agencies and internal teams. Provide examples of successful collaborations that led to effective marketing campaigns, showcasing your communication and teamwork skills.
How to prepare for a job interview at Michael Page
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experience, especially within the retail sector. Highlight specific campaigns you've worked on and the results achieved, as this will demonstrate your ability to drive brand awareness and customer engagement.
✨Know the Company Inside Out
Research the company thoroughly before the interview. Understand their products, target audience, and recent marketing initiatives. This knowledge will allow you to tailor your responses and show genuine interest in contributing to their success.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Prepare examples of how you've handled challenges in past marketing roles, particularly in managing multiple projects or collaborating with agencies, to illustrate your capabilities.
✨Demonstrate Analytical Skills
Since the role requires proficiency in using analytics tools, be ready to discuss how you've used data to inform marketing strategies. Share specific examples of how you've monitored campaign performance and made adjustments based on insights gained.
