At a Glance
- Tasks: Lead marketing strategy and oversee campaigns to boost brand awareness and customer engagement.
- Company: A purpose-led organisation in central Manchester with a focus on meaningful value.
- Benefits: Competitive salary up to £70,000 and job security in a city centre location.
- Other info: On-site role with no hybrid working; great opportunity for career growth.
- Why this job: Join a well-established team and drive impactful marketing initiatives.
- Qualifications: 5+ years in marketing leadership and strong team management skills.
As the Head of Marketing, you'll lead the marketing strategy for a long-standing organisation in central Manchester with over 100+ employees. The role will be responsible for driving brand awareness and customer engagement. This role involves overseeing campaigns, managing a team, and ensuring marketing efforts align with business objectives to deliver measurable results.
Our client is a long-standing, purpose-led organisation focused on delivering meaningful value to its members rather than shareholders. Operating across both the not-for-profit and financial services sectors, they are looking for a Head of Marketing to lead an established team and drive the next phase of brand, digital and membership growth.
The key responsibilities for the Head of Marketing will include:
- Develop and execute a comprehensive marketing strategy aligned with the company's goals.
- Oversee and manage all marketing campaigns, ensuring they meet targets and deliver results.
- Lead and inspire the marketing team, fostering collaboration and professional development.
- Analyse market trends and competitor activity to identify opportunities for growth.
- Manage the marketing budget, ensuring effective allocation of resources.
- Collaborate with other departments to ensure brand consistency and alignment with company objectives.
- Oversee digital marketing efforts, including social media, email campaigns, and website content.
- Track and report on the performance of marketing initiatives, using data to refine strategies.
A successful Head of Marketing should have the below experience:
- 5+ years experience in a Marketing leadership role, ideally at 'Head of Marketing' level.
- Team leadership experience - this role will inherit an experienced team of 6.
- A strong understanding of marketing principles, strategies, and analytics.
- Transferable industry backgrounds may include regulated industries, charities, public sector or not-for-profit bodies.
- Experience in modernising marketing practices, including utilising automation + CRM systems.
- Exceptional stakeholder management + communication skills.
- Experience in developing and managing successful marketing campaigns.
- A results-oriented mindset with a focus on achieving business objectives.
Applicants should also be comfortable working in a wholly on-site based role.
On offer for the successful Head of Marketing:
- Basic salary of up to £70,000, dependent on the level of experience.
- City Centre office location in Manchester.
- Opportunity to join a well-established organisation, providing great job security.
- Please note, this role will not offer hybrid working, and will be 5 days a week on-site in Manchester.
Head of Marketing in Manchester employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
