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- Tasks: Lead and enhance digital marketing campaigns for innovative B2B products.
- Company: Established B2B organisation in Manchester, known for quality and innovation.
- Benefits: Competitive salary, hybrid working, and a permanent position.
- Why this job: Make an impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in digital marketing, strong communication, and analytical skills.
- Other info: Opportunity to grow within a reputable company with a focus on collaboration.
The predicted salary is between 38000 - 45000 £ per year.
Our client are seeking a skilled Digital Campaign Manager to lead and enhance marketing efforts for a specific product range within an established company. This role requires a strategic thinker with a focus on campaign development, and lead generation.
Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.
Responsibilities
- Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
- Oversee the creation and execution of marketing campaigns across various platforms.
- Nurture and monitor performance of campaigns, with a goal of creating higher number of MQLs.
- Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
- Analyse market trends and competitor activities to identify growth opportunities.
- Manage the marketing budget and ensure campaigns deliver value for investment.
- Generate detailed reports on campaign performance and present findings to senior management.
- Work closely with external agencies and suppliers to deliver marketing projects on time.
- Support the development of innovative marketing materials to engage target audiences effectively.
Profile
- Proven experience in digital led marketing role ideally within a B2B organisation, although this is not essential.
- 2-3+ years experience working in an in-house marketing position.
- Highly literate in digital marketing best practices.
- Track record of utilising marketing automation tools and platforms.
- Experience with Salesforce CRM is desirable.
- Strong understanding of marketing strategies and campaign management.
- Demonstrable examples of growing number of MQLs from campaign nurturing and development.
- Ability to analyse market data and apply insights to marketing plans.
- Excellent communication and collaboration skills.
Job Offer
- Competitive salary ranging from £38,000 to £45,000.
- Opportunity to work in a hybrid working environment.
- Permanant position within a stable and reputable company.
Digital Campaign Manager - B2B in Manchester employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign Manager - B2B in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in enhancing brand awareness and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by our team!
We think you need these skills to ace Digital Campaign Manager - B2B in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Campaign Manager role. Highlight your experience in B2B marketing and any specific campaigns you've led that resulted in increased MQLs. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention any innovative strategies you've implemented in past roles.
Showcase Your Achievements: Don't just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your campaigns have performed. We love numbers, so if you've boosted engagement or generated leads, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Michael Page
✨Know Your Campaigns
Before the interview, brush up on successful digital campaigns you've managed. Be ready to discuss specific strategies you implemented and how they contributed to lead generation. This shows your hands-on experience and strategic thinking.
✨Understand the Company
Research the company’s product range and their position in the B2B market. Familiarise yourself with their competitors and recent trends in trade and construction. This will help you tailor your answers and demonstrate your genuine interest in their business.
✨Showcase Your Data Skills
Be prepared to talk about how you've used data to drive marketing decisions. Bring examples of how you've analysed campaign performance and adjusted strategies accordingly. This is crucial for a role focused on nurturing MQLs and optimising campaigns.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams. Discuss how you’ve collaborated with internal teams or external agencies to ensure brand consistency. This will show that you can work well within their organisational structure and contribute to team goals.
