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- Tasks: Lead shopper activation strategies and deliver impactful campaigns across omnichannel retail.
- Company: Join a market-leading FMCG organisation with iconic consumer brands.
- Benefits: Competitive salary, hybrid working, and a values-led culture.
- Other info: Opportunity for innovation and career growth in a dynamic environment.
- Why this job: Shape how brands connect with shoppers and drive real impact.
- Qualifications: Experience in shopper activation or retail marketing, with strong project management skills.
The predicted salary is between 40000 - 40000 ÂŁ per year.
The Shopper & Activation Executive owns the strategy and delivery of best‑in‑class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross‑functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.
This is an opportunity within a market‑leading, international FMCG organisation, known for its iconic consumer brands and long‑standing heritage. The business offers a values‑led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Responsibilities
- Lead and own the end‑to‑end shopper activation and visibility agenda across the UK
- Develop and deliver the annual activation strategy by brand and key customer
- Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
- Translate global visibility frameworks into locally relevant, high‑impact executions
- Act as the UK lead for shopper activation, working with Group and BU stakeholders
- Manage agency and supplier partners to deliver innovative, high‑quality POS and activation solutions
- Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
- Drive innovation in POS, retail media and omnichannel activation
- Champion sustainability and continuous improvement across all activation materials
Profile
- Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
- Commercially astute, with a solid understanding of grocery and convenience retail
- Deep understanding of shopper behaviour and the path to purchase
- Proven ability to influence senior stakeholders and work cross‑functionally
- Excellent project management and budget control skills
- A strong eye for brand execution, design quality and detail
- Proactive, resilient and comfortable operating at pace
Job Offer
12 months FTC ÂŁ40,000 (5 days) / ÂŁ50,000 (4 days) considered Hybrid Working
Shopper Activation Executive in London employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Activation Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who work in shopper activation. A friendly chat can open doors and give you insights that might just land you that role.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at events or interviews, bring examples of your past work. Highlight how you've driven successful shopper campaigns and made an impact.
✨Tip Number 3
Stay updated on trends! The retail landscape is always changing, so keep an eye on the latest shopper behaviour insights and omnichannel strategies. This knowledge will help you stand out as someone who's genuinely passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. By applying directly, you’ll show us your enthusiasm for the role and make it easier for us to spot your application.
We think you need these skills to ace Shopper Activation Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Shopper Activation Executive role. Highlight your experience in shopper and brand activation, and don’t forget to showcase any relevant projects that demonstrate your understanding of retail marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about shopper activation and how your skills align with our values. Be sure to mention specific examples of how you've driven successful campaigns in the past.
Showcase Your Project Management Skills: Since this role involves managing budgets and timelines, make sure to highlight your project management experience. Share examples of how you've successfully delivered projects on time and within budget, and how you’ve achieved strong ROI.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Michael Page
✨Know Your Shopper Activation
Make sure you understand the ins and outs of shopper activation. Brush up on the latest trends in omnichannel retail and be ready to discuss how you can bring brands to life at the point of purchase. Show them you’re not just familiar with the concepts, but that you can also apply them effectively.
✨Showcase Your Cross-Functional Skills
This role requires working closely with Sales, Brand, and external partners. Prepare examples from your past experiences where you successfully collaborated across teams. Highlight your ability to influence stakeholders and drive impactful campaigns.
✨Demonstrate Commercial Acumen
FMCG is all about understanding the market. Be prepared to discuss how you’ve managed budgets and delivered strong ROI in previous roles. Bring specific examples of how your strategies have positively impacted P&L and brand growth.
✨Emphasise Innovation and Sustainability
The company values innovation and sustainability in shopper activation. Think of creative ideas you’ve implemented in the past and how they contributed to sustainable practices. Be ready to discuss how you can drive continuous improvement in activation materials.