At a Glance
- Tasks: Lead influencer strategies and build relationships with creators in the beauty industry.
- Company: Exciting beauty brand aiming to become a top influencer brand in Europe.
- Benefits: Competitive salary, 24 days holiday, pension, and healthcare.
- Other info: Collaborative culture with generous budgets and high-profile campaigns.
- Why this job: Join a dynamic team and shape cultural relevance in the beauty market.
- Qualifications: Experience in influencer management and strong knowledge of the UK beauty landscape.
The predicted salary is between 55000 - 60000 £ per year.
The Influencer Manager will lead influencer, creator and talent strategies for this exciting beauty brand across the UK market.
This role will be at the forefront of building cultural relevance, brand awareness and advocacy by cultivating strong relationships with UK-based creators, talent agents, VIPs and industry partners.
They run all influencer activity in-house and aim to become a top ten influencer brand in Europe.
You will join a busy, social‑first marketing team with generous budgets, high‑profile activity and a collaborative culture.
The position requires 4 days a week in the office, with flexible meeting and event arrangements.
Responsibilities
- Build and maintain strong relationships with UK creators, influencers, VIPs, talent managers and agencies.
- Lead end‑to‑end influencer and talent strategies across brand, product launches and campaign briefs.
- Develop personalised engagement, gifting and relationship‑building programmes that keep the brand front of mind.
- Identify emerging and established creators who align with the brand positioning and target audiences.
- Establish campaign KPIs and evaluate the effectiveness and return on investment of influencer initiatives.
- Manage and execute high‑impact influencer campaigns within budget, timelines and agreed KPIs.
- Identify and select talent that aligns with brand values, campaign objectives and target consumer groups.
- Negotiate contracts, deliverables, usage rights and partnership terms with internal stakeholders and agencies.
- Manage influencer partnerships from initial outreach and briefing through to content delivery, approval and reporting.
- Develop clear and engaging creative briefs that combine brand storytelling with cultural relevance and creator authenticity.
- Oversee the delivery of high‑quality, platform‑appropriate content across channels including Tik Tok, Instagram and You Tube.
- Provide stakeholders with campaign performance insights, learnings and recommendations.
- Identify efficiency opportunities for programme operation and cost savings.
- Conceptualise and execute large‑scale gifting, seeding and advocacy programmes across the UK.
- Manage VIP and creator gifting with creativity and precision, coordinating products, suppliers, fulfilment and logistics.
- Develop targeted seeding lists based on audience relevance, cultural influence and brand alignment.
- Track and monitor creator engagement, content generation and sentiment resulting from gifting and seeding initiatives.
- Identify opportunities to convert strong organic relationships into longer‑term brand advocacy or paid partnerships.
- Work closely with UK Marketing, Social Media, PR, Brand and Commercial teams to ensure influencer activity supports wider business priorities.
- Manage campaign budgets, trackers, contracts and approval processes accurately and efficiently.
- Use tools such as Traackr, Excel and Google Workspace to manage influencer programmes, budgets and reporting.
Qualifications
- Strong knowledge of the UK influencer and creator landscape, social platforms and culturally relevant trends.
- Strong understanding of the UK beauty market and the role of creators in driving brand awareness, advocacy and purchase consideration.
- Ability to balance creative campaign ideation with commercial, performance and ROI‑driven thinking.
- Excellent communication, negotiation and relationship‑building skills across all levels.
- Strong understanding of paid and organic influencer campaign models, including content rights, exclusivity and usage terms.
- Highly organised, detail‑oriented and able to manage multiple campaigns, stakeholders and deadlines simultaneously.
- Confident using data and insights to evaluate performance and improve future influencer activity.
- Proven experience in influencer, talent, PR and creator campaign management, ideally within beauty, fashion, lifestyle or FMCG.
- Strong existing network of influencers, creators, talent agents and industry partners within the UK.
- Demonstrated success in delivering impactful paid and organic influencer campaigns.
- Experience managing campaign budgets, talent negotiations, contracts and content deliverables.
- Experience managing high‑investment talent and a high‑volume of talent.
- Experience working in a fast‑paced, high‑growth consumer brand environment would be advantageous.
- Experience supporting beauty launches, retailer campaigns or major brand activations would be beneficial.
- Job Offer
- Salary ranging from £55,000 to £60,000.
- 24 days holiday.
- Pension.
- Healthcare.
- Desired Skills and Experience
Influencer management, beauty sector experience.
#J-18808-Ljbffr
Influencer & Advocacy Manager - Beauty in London employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Advocacy Manager - Beauty in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer & Advocacy Manager - Beauty in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
