Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results
Client Details
A global travel business.
Description
Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
- Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
- Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
- Own digital marketing performance, budget optimisation and ROI across multiple international markets
- Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
- Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
- Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
- Oversee reporting, attribution and performance dashboards to inform strategic decision-making
- Shape global SEO and organic growth strategies alongside content and digital teams
- Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
- 10+ years' experience in demand generation and/or growth marketing
- Experience leading international B2B marketing teams (Essential)
- Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
- A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
- Strong commercial acumen and experience working closely with sales leadership
- Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
- Experience leading distributed teams and driving performance across multiple regioJob Offer
Job Offer
£65k - £70k + Bonus and Bens
London - Hybrid (3 days a week onsite)
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Head of Growth & Demand Generation - Travel (B2B) in London employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
