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- Tasks: Lead digital content strategy across web, social media, and CRM for B2B brands.
- Company: Established international organisation with a strong UK presence and innovative culture.
- Benefits: Attractive salary, performance bonus, pension contribution, and hybrid working.
- Why this job: Drive engagement and UX while collaborating with cross-functional teams in a dynamic environment.
- Qualifications: 7+ years in digital content strategy, B2B marketing experience, and strong SEO skills.
- Other info: Fast-paced, collaborative culture focused on innovation and excellence.
The predicted salary is between 36000 - 60000 £ per year.
This role leads the digital content strategy across web, social and CRM for a portfolio of UK B2B product-led brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance.
Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change.
Description
- Develop and execute a holistic digital content strategy across web, social media, and CRM.
- Collaborate with channel marketing, product, and cross-functional teams to align content with business objectives.
- Plan, optimise, and map website content and user journeys to improve engagement and UX.
- Manage and coordinate the social media content calendar for timely, brand-consistent messaging.
- Oversee the CRM campaign calendar, delivering targeted, data-driven communications.
- Brief and manage external agencies to ensure strategic alignment and high-quality delivery.
- Embed SEO best practices across digital content, considering AI-led search trends.
- Monitor and analyse digital performance metrics, providing insights and recommendations.
- Integrate content planning with broader marketing campaigns, product launches, and brand initiatives.
Profile
- Proven experience in developing and executing digital content strategies across web, social, and CRM.
- You will have at least 7+ years experience in a similar role.
- Strong background in B2B product-led marketing or technical/solution-driven environments.
- Experience collaborating cross-functionally with marketing, product, and technical teams.
- Skilled in SEO, content optimisation, and performance marketing.
- Ability to translate complex product information into clear, customer-focused messaging.
- Excellent project management, communication, and stakeholder management skills.
- Comfortable working in a fast-paced, collaborative environment.
- Experience managing external agencies to deliver campaigns effectively.
- Analytical mindset with the ability to turn data into actionable insights.
Job Offer
- Attractive salary with 10% performance bonus and pension contribution.
- Hybrid working: 3 days in-office, 2 days remote.
- Permanent position based in Hampshire (accessible from the Bournemouth area as well).
- Dynamic, collaborative culture with a strong focus on innovation and excellence.
Digital Content Manager in London employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Content Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital content strategies and campaigns. We recommend using our website to apply, as it gives you a chance to highlight your experience directly related to the job description.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. We want you to be able to discuss how your experience aligns with their goals, especially in B2B product-led marketing. Tailor your answers to reflect their innovation-driven culture.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest reiterating your enthusiasm for the role and how you can contribute to their digital content strategy.
We think you need these skills to ace Digital Content Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital content strategy, especially in B2B environments. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Collaboration Skills: Since this role involves working with various teams, it’s crucial to demonstrate your ability to collaborate effectively. Share examples of past experiences where you’ve worked cross-functionally to achieve a common goal.
Highlight Your Analytical Mindset: We love data-driven insights! Make sure to mention any tools or methods you’ve used to monitor and analyse digital performance metrics. This will show us that you can turn numbers into actionable strategies.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Michael Page
✨Know Your Digital Content Strategy
Make sure you understand the ins and outs of digital content strategies, especially in a B2B context. Be ready to discuss how you've developed and executed similar strategies in the past, and think about specific examples that showcase your skills in web, social media, and CRM.
✨Showcase Your Collaboration Skills
This role requires a lot of cross-functional collaboration, so be prepared to share experiences where you've worked with marketing, product, and technical teams. Highlight how you’ve successfully aligned content with business objectives and managed stakeholder expectations.
✨Demonstrate Your Analytical Mindset
Since the job involves monitoring and analysing digital performance metrics, come equipped with examples of how you've turned data into actionable insights. Discuss any tools or methods you’ve used to track performance and optimise content accordingly.
✨SEO Savvy is Key
With SEO being a crucial part of the role, brush up on the latest best practices and AI-led search trends. Be ready to talk about how you've embedded SEO into your previous content strategies and the impact it had on engagement and performance.
