At a Glance
- Tasks: Drive customer growth through innovative marketing strategies and impactful client engagement programmes.
- Company: Join a leading global Professional Services firm with ambitious growth plans.
- Benefits: Competitive salary, remote work, and opportunities for career advancement.
- Other info: Fully remote role with occasional travel to London for meetings.
- Why this job: Shape marketing strategies that directly influence business performance and customer loyalty.
- Qualifications: Experience in B2B marketing, customer lifecycle, and strong stakeholder management skills.
For marketers who enjoy combining creativity, customer insight and commercial thinking, this role offers a genuine opportunity to influence business performance while developing a highly sought-after skill set in customer growth and lifecycle marketing.
A great opportunity to join a market-leading international organisation at a pivotal stage of its customer growth journey. With significant investment being made in marketing, technology and client experience, you will have the chance to shape programmes that directly influence retention, loyalty and revenue growth across a large and established customer base.
This position offers a broad remit that combines strategy, customer insight, commercial growth and stakeholder engagement. You will work closely with senior leaders across marketing, sales and advisory teams, giving you visibility and influence across the business.
The role provides the opportunity to:
- Take ownership of customer lifecycle strategy and make a measurable commercial impact.
- Build and deliver high-profile client engagement programmes that strengthen customer relationships.
- Use data, insight and technology to drive smarter marketing decisions and continuous improvement.
- Partner with senior stakeholders across multiple functions and markets.
- Develop expertise in customer retention, loyalty and growth within a complex B2B environment.
- Join a well-established organisation with a strong reputation, international reach and ambitious growth plans.
- Gain exposure to strategic initiatives that can accelerate your career into senior customer marketing, client growth or CRM leadership roles.
We are looking for a commercially minded marketing professional with experience developing and delivering customer-focused programmes within a complex B2B environment (Professional Services, Finance, Technology).
Experience needed:
- Experience in customer marketing, lifecycle marketing, retention marketing or client engagement.
- Extensive B2B marketing experience in Professional Services, Finance, Technology (These industries are essential).
- A strong understanding of customer journey planning and relationship-building strategies.
- The ability to use data and customer insight to inform decision-making and drive results.
- Experience working with CRM platforms and marketing automation tools.
- Excellent stakeholder management skills and the ability to influence across multiple functions.
- Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
- A results-oriented mindset with a focus on measurable commercial outcomes.
£65k - £70k + Benefits. Fully remote role (Must be based in the UK). Occasional travel to London needed for meetings/events.
Client Marketing Manager - B2B - Professional Services in London employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Client Marketing Manager - B2B - Professional Services in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Client Marketing Manager - B2B - Professional Services in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
