Account Director - Event Services in London

Account Director - Event Services in London

London Full-Time 51750 - 63250 £ / year (est.) Home office (partial)
Michael Page

At a Glance

  • Tasks: Drive revenue by managing global client relationships and offering tailored event solutions.
  • Company: Leading events and engagement agency creating impactful experiences for top brands.
  • Benefits: Competitive salary, performance bonuses, hybrid working, and generous benefits package.
  • Other info: Fantastic culture with excellent career progression opportunities.
  • Why this job: Join a dynamic team and make a real impact in the events industry.
  • Qualifications: Proven experience in account management and exceptional communication skills.

The predicted salary is between 51750 - 63250 £ per year.

As an Account Director, you will be responsible for driving revenue by managing and growing existing relationships with global clients.

By adopting a consultative sales approach, you will look to uncover commercial opportunities and offer tailor made event solutions that help your clients achieve maximum engagement with their audience.

Client Details

My client is a leading events and engagement agency that creates impactful live, virtual and hybrid experiences for some of the world's most recognised brands, public sector organisations and associations.

Combining audience insight, strategic communications and exceptional event delivery, we help our clients connect with their people, inspire action and deliver lasting results.

Description

Key elements of the role will include

  • Client Relationship Management
  • Build and maintain a strong relationship with a major existing clients, understand their business needs and objectives.
  • Serve as the primary point of contact for the client, ensuring maximum satisfaction and that any/all concerns are addressed promptly.
  • Revenue Growth
  • Develop and implement strategies to up-sell and cross-sell services.
  • Identify new revenue opportunities withing the client account and collaborate with the sales team to close deals.
  • Strategic Account Planning
  • Conduct thorough account assessments to understand client the client's goals, challenges, and growth opportunities.
  • Develop and implement strategic account plans to maximise revenue potential.
  • Sales Leadership
  • Collaborate with the sales team to identify and pursue new business opportunities.
  • Lead sales presentations, negotiations, and the overall sales process.
  • Forecasting and Reporting
  • Analyse sales data and market trends to forecast revenue and identify areas of improvement.
  • Prepare regular reports for management, detailing sales performance, client feedback, and revenue projections.
  • Cross-Functional Collaboration
  • Work closely with other departments, including marketing, product development, event delivery teams, and customer support, to ensure a unified approach to meeting the client's needs and revenue goals.
  • Contract Management
  • Negotiate and finalise contracts, ensuring favourable terms for both the client and the company.
  • Collaborate with legal and finance teams to ensure compliance and risk mitigation.
  • Profile
  • Proven experience in business development or revenue generating account management roles, preferably within the communications industry (ability to sell a service).
  • Exceptional communication, negotiation, and relationship-building abilities.
  • Demonstrated success in driving revenue growth and securing new business opportunities.
  • Strategic thinker with a data-driven and results-oriented approach to decision-making.
  • Excellent organisational and time management skills, with the ability to prioritise and manage multiple initiatives simultaneously.
  • A positive thinker, you are the kind of individual who constantly challenges yourself to exceed expectations and is not easily deterred from achieving goals.
  • Experience in successful strategic planning, execution and the ability to accurately forecast revenue.
  • Strong verbal and written communication skills and excellent in delivering presentations.
  • Proven track record in winning new business and maintaining relationships.
  • Improving relationships with both internal and external stakeholders.
  • Leads seeking out/developing new or current business relationships.
  • Lead any client RFP/QBR/ABR process.
  • Excellent interpersonal & administration skills.
  • Excellent processing & time management skills.
  • Proficient in Microsoft Excel, Word & Power Point.
  • Driving success via using initiative, determination & persistence.
  • Previous working knowledge of a CRM system (ideally Salesforce).
  • Job Offer
  • £60,000 - £80,000 base (depending on experience) + performance based bonus
  • Hybrid working - 3 days/week in the office
  • Fantastic culture & Career progression opportunities
  • Generous Benefits Package
  • #J-18808-Ljbffr

Account Director - Event Services in London employer: Michael Page

At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.

Michael Page

Contact Details:

Michael Page Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Account Director - Event Services in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.

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We think you need these skills to ace Account Director - Event Services in London

Client Relationship Management
Revenue Growth Strategies
Strategic Account Planning
Sales Leadership
Forecasting and Reporting
Cross-Functional Collaboration
Contract Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Michael Page

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.