At a Glance
- Tasks: Oversee marketing campaigns and client relationships in the Public Sector.
- Company: Reputable organisation in the Public Sector with a strong industry presence.
- Benefits: Competitive salary, vibrant work environment, and professional growth opportunities.
- Other info: Engage with innovative campaigns and collaborate in a supportive team.
- Why this job: Make an impact in marketing while working on diverse projects in Liverpool.
- Qualifications: Strong marketing background and proven client account management experience.
This exciting role requires a skilled individual to oversee marketing campaigns and client relationships effectively. Based in Liverpool, the role focuses on delivering impactful strategies and ensuring client satisfaction.
Client Details
The hiring company is a well-established organisation within the Public Sector. As a medium-sized enterprise, they are known for their strong industry presence and commitment to excellence in their marketing and agency efforts.
Description
- Develop and deliver marketing plans and campaigns for events, experiences, venues, and attractions.
- Identify and prioritise key clients and events to maximise commercial impact.
- Support client account management by delivering high-quality marketing campaigns aligned with objectives and targets.
- Create strategies to maximise client opportunities, increase loyalty, and drive spend (including re-engaging lapsed clients).
- Identify regional and national market opportunities and deliver B2B marketing activity to generate new leads.
- Line manage and support the Marketing Assistant.
- Represent the business in client meetings to secure new business, strengthen relationships, and build partnerships.
- Develop materials to effectively communicate and promote products and services.
- Lead website development initiatives, including creating a comprehensive content strategy and event resource.
- Apply the latest digital marketing techniques (including AI) to campaign development.
- Support growth in reach and engagement across social, email, and web channels (organic and paid).
- Manage social media channels, including content planning, scheduling, and brand development.
- Contribute to the delivery of the annual Sales & Marketing Plan and budget.
- Recommend and manage marketing budget allocation across campaigns and activities.
- Analyse audiences and market data to inform strategy and identify marketing opportunities.
- Monitor competitor activity and industry trends to enhance service quality and performance.
- Identify and deliver targeted consumer marketing opportunities, including brand awareness campaigns.
- Measure campaign performance and provide ROI analysis to drive continuous improvement.
- Act as brand guardian, maintaining and evolving brand guidelines.
- Represent the business at networking events and industry forums.
- Collaborate internally to maximise marketing opportunities and ensure high-quality delivery.
Profile
A successful Marketing Account Manager should have:
- A strong background in marketing or a related field.
- Proven experience in managing client accounts and delivering successful campaigns.
- Excellent communication and interpersonal skills.
- The ability to analyse data and present findings effectively.
- Strong organisational skills and attention to detail.
- A proactive approach to problem-solving and meeting client needs.
- Knowledge of the leisure, travel & tourism sector is advantageous.
Job Offer
Salary ranging £35,000 GBP. Opportunity to work in the vibrant city of Liverpool. Engagement with a reputable organisation in the Public Sector leisure, travel & tourism industry. Exposure to diverse marketing projects and campaigns. Supportive work environment focused on professional growth.
If you are passionate about marketing and eager to make an impact, apply today.
Marketing Account Manager in Liverpool employer: Michael Page
As a Marketing Account Manager in Liverpool, you will join a medium-sized organisation renowned for its commitment to excellence in the Public Sector. The company fosters a supportive work environment that prioritises professional growth, offering diverse marketing projects and campaigns that allow you to make a meaningful impact. With a focus on client satisfaction and innovative strategies, this role provides an excellent opportunity to develop your skills while contributing to the vibrant leisure, travel, and tourism industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Account Manager in Liverpool
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the public sector. Building relationships can lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and client successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Reach out to companies you're interested in, even if they don't have open positions. A well-timed email can put you on their radar for future roles.
✨Tip Number 4
Apply through our website! We make it easy for you to find and apply for roles that match your skills. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Marketing Account Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Account Manager role. Highlight your experience in managing client accounts and delivering successful campaigns, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Mention specific examples of past successes that relate to the role, and don’t forget to express your enthusiasm for working in the public sector.
Showcase Your Skills:In your application, make sure to highlight your excellent communication and interpersonal skills. We value candidates who can analyse data and present findings effectively, so include any relevant experiences that demonstrate these abilities.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to join our vibrant team in Liverpool!
How to prepare for a job interview at Michael Page
✨Know Your Clients
Before the interview, research the company’s key clients and recent campaigns. Understanding their client base will help you demonstrate how you can effectively manage relationships and deliver impactful marketing strategies.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've managed in the past. Be ready to discuss your role, the strategies you implemented, and the results achieved. This will highlight your experience and ability to drive client satisfaction.
✨Be Data-Driven
Familiarise yourself with data analysis techniques relevant to marketing. Be prepared to discuss how you’ve used data to inform your strategies and measure campaign performance. This shows that you can make informed decisions that align with business objectives.
✨Engage with Digital Trends
Stay updated on the latest digital marketing trends, especially in the public sector. Mention any experience with AI or innovative tools you've used in previous roles. This will demonstrate your proactive approach and readiness to apply new techniques in your work.
