At a Glance
- Tasks: Lead multi-channel marketing campaigns and enhance digital performance.
- Company: Reputable not-for-profit organisation in Liverpool, known for innovation and creativity.
- Benefits: Competitive salary, opportunity for impact, and a collaborative work environment.
- Other info: Hands-on role with excellent career development opportunities.
- Why this job: Make a visible impact while driving growth in a values-led organisation.
- Qualifications: Experience in marketing leadership, digital strategy, and team management.
As Interim Marketing & Communications Manager, you will lead a multi-channel marketing and communications function, driving digital performance, brand visibility and audience engagement across the organisation. You will provide leadership to the marketing team while delivering data-led campaigns, enhancing digital channels and supporting organisational growth objectives.
Our client is a highly regarded not-for-profit organisation based in Liverpool with a strong reputation for excellence, innovation and creativity. Recognised within its sector and entering an exciting period of development, it offers the opportunity to make a visible impact within a collaborative and ambitious environment.
Description
- Lead the delivery of integrated marketing, communications and digital campaigns that support organisational growth and recruitment objectives.
- Provide day-to-day leadership, management and development of the marketing team, ensuring the successful delivery of projects and campaigns.
- Develop and implement a digital marketing strategy focused on improving engagement, conversion and overall performance.
- Oversee website development, user experience, content optimisation, SEO and digital best practice.
- Lead the implementation, optimisation and effective use of CRM systems, ensuring data, automation and reporting support strategic decision-making.
- Use analytics, insights and performance data to evaluate campaigns, identify opportunities and drive continuous improvement.
- Manage external agencies, suppliers and creative partners to deliver high-quality marketing activity and value for money.
- Act as a guardian of the organisation's brand, ensuring consistent messaging, visual identity and communications across all channels.
Profile
- A successful Interim Marketing and Communication Manager should have:
- Proven experience leading marketing and communications functions, with responsibility for delivering successful campaigns and organisational objectives.
- Strong people management skills with experience developing, motivating and leading high-performing teams.
- Demonstrable expertise in digital marketing, including website optimisation, SEO, content strategy and campaign delivery.
- Experience implementing and optimising CRM platforms to improve engagement, conversion and reporting outcomes.
- Strong analytical mindset with the ability to use data, insights and reporting tools to inform decisions and improve performance.
- Excellent stakeholder management and communication skills, with the ability to build effective relationships across an organisation.
- Hands-on and proactive leader who can balance strategic planning with operational delivery in a fast-paced environment.
Job Offer
- Opportunity to manage and develop an established in-house marketing team.
- Drive strategy while remaining hands-on and influential.
- Make an immediate impact within a values-led organisation.
- £35,000 - £45,000 per annum or equivalent daily rate.
If you're interested in this role, apply now.
Interim Marketing and Communications Manager in Liverpool employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Marketing and Communications Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Interim Marketing and Communications Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
