At a Glance
- Tasks: Lead the marketing strategy to boost revenue and brand reputation in a B2B environment.
- Company: Dynamic B2B manufacturer based in Kent, focused on growth and innovation.
- Benefits: Competitive salary of £60,000 plus car allowance and additional perks.
- Other info: Exciting opportunity for career advancement in a collaborative and fast-paced setting.
- Why this job: Shape the future of marketing in a thriving industry and make a real impact.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and a degree in Marketing or Business.
The predicted salary is between 60000 - 60000 £ per year.
The Head of Marketing will develop and deliver the Group marketing strategy to drive revenue growth, lead generation and brand reputation.
Responsibilities:
- Own and deliver the product marketing strategy, aligning activity to sales targets and growth priorities
- Develop product positioning, messaging frameworks and value propositions for each product line, audience and channel
- Lead the UK go-to-market plan for new product launches, sales enablement and channel readiness
- Conduct market, customer and competitor research to identify opportunities
- Produce high-quality product content and sales enablement collateral (brochures, datasheets, case studies, video, demos)
- Plan and run integrated demand-generation campaigns across digital, CRM, paid media, SEO
- Define, track and report product marketing KPIs such as leads to opportunities, pipeline contribution and ROI
- Partner closely with Sales Director/Manager to convert marketing activity into pipeline and revenue
- Manage product content across the Group website and digital ecosystem to ensure accuracy, consistency and performance
- Build and protect the Group's brand reputation through proactive PR and media relations across trade, business and consumer titles
- Develop and own the content calendar; press releases, thought leadership, case studies, social media content
- Plan and deliver the Group's presence at exhibitions, trade shows and customer events
Profile:
- Degree in Marketing, Business or a related discipline; CIM Diploma or equivalent professional qualification preferred
- Minimum 5 years' marketing experience in a B2B environment, ideally within construction products or industrial manufacturing
- Proven track record leading product launches and integrated marketing campaigns that delivered measurable pipeline and revenue
- Strong digital marketing skills across SEO, paid media, CRM, marketing automation and web content management
- Managing PR agencies, journalists and media relationships
- Strong commercial acumen, with the ability to set budgets, build business cases and report on ROI to senior stakeholders
- Full UK driving licence
Job Offer: £60,000 Car allowance Additional benefits
Head of Marketing & Growth — B2B in Lenham employer: Michael Page
As a B2B manufacturer based in Kent, we pride ourselves on being an excellent employer that fosters a dynamic work culture focused on innovation and growth. Our employees benefit from competitive salaries, a car allowance, and opportunities for professional development, all while working in a collaborative environment that values creativity and strategic thinking. Join us to make a meaningful impact in the industry and advance your career in a supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Growth — B2B in Lenham
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to walk in with insights that show you’re not just another candidate, but someone who’s genuinely interested in their growth and success.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. We believe that demonstrating your past successes can really set you apart from the crowd. Make sure to highlight any B2B marketing campaigns you've led!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Marketing & Growth — B2B in Lenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in B2B marketing and any relevant achievements that align with the responsibilities listed. We want to see how you can drive revenue growth and lead generation!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Head of Marketing role. Share specific examples of your past successes in product marketing and integrated campaigns that made an impact.
Showcase Your Digital Skills:Since digital marketing is key for this role, make sure to highlight your skills in SEO, CRM, and content management. We love seeing how you've used these tools to achieve measurable results in previous positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Michael Page
✨Know Your Marketing Metrics
Make sure you’re familiar with key marketing KPIs like leads to opportunities and ROI. Be ready to discuss how you've tracked and reported these in your previous roles, as this will show your analytical skills and commercial acumen.
✨Showcase Your Campaign Success
Prepare specific examples of successful integrated marketing campaigns you've led. Highlight the strategies you used, the challenges you faced, and the measurable outcomes. This will demonstrate your ability to drive revenue growth and lead generation.
✨Understand the Product Landscape
Research the company’s products and their positioning in the market. Be prepared to discuss how you would develop messaging frameworks and value propositions for their offerings. This shows that you’re proactive and have a genuine interest in their business.
✨Engage with the Brand's Reputation
Familiarise yourself with the company's current brand reputation and any recent PR activities. Be ready to share ideas on how you would protect and enhance this reputation through media relations and thought leadership content.
