At a Glance
- Tasks: Lead the marketing strategy to boost revenue and enhance brand reputation.
- Company: Dynamic B2B manufacturer based in Kent with a focus on innovation.
- Benefits: Competitive salary of £60,000 plus car allowance and additional perks.
- Other info: Exciting opportunity for career growth and to lead impactful marketing campaigns.
- Why this job: Shape the future of marketing in a thriving industry and make a real impact.
- Qualifications: 5+ years in B2B marketing, ideally in construction or industrial sectors.
The predicted salary is between 60000 - 60000 £ per year.
The Head of Marketing will develop and deliver the Group marketing strategy to drive revenue growth, lead generation and brand reputation.
The Head of Marketing will have the following responsibilities:
- Own and deliver the product marketing strategy, aligning activity to sales targets and growth priorities
- Develop product positioning, messaging frameworks and value propositions for each product line, audience and channel
- Lead the UK go-to-market plan for new product launches, sales enablement and channel readiness
- Conduct market, customer and competitor research to identify opportunities
- Produce high-quality product content and sales enablement collateral (brochures, datasheets, case studies, video, demos)
- Plan and run integrated demand-generation campaigns across digital, CRM, paid media, SEO
- Define, track and report product marketing KPIs such as leads to opportunities, pipeline contribution and ROI
- Partner closely with Sales Director/Manager to convert marketing activity into pipeline and revenue
- Manage product content across the Group website and digital ecosystem to ensure accuracy, consistency and performance
- Build and protect the Group's brand reputation through proactive PR and media relations across trade, business and consumer titles
- Develop and own the content calendar; press releases, thought leadership, case studies, social media content
- Plan and deliver the Group's presence at exhibitions, trade shows and customer events
A successful Head of Marketing should have:
- Degree in Marketing, Business or a related discipline; CIM Diploma or equivalent professional qualification preferred
- Minimum 5 years' marketing experience in a B2B environment, ideally within construction products or industrial manufacturing
- Proven track record leading product launches and integrated marketing campaigns that delivered measurable pipeline and revenue
- Strong digital marketing skills across SEO, paid media, CRM, marketing automation and web content management
- Managing PR agencies, journalists and media relationships
- Strong commercial acumen, with the ability to set budgets, build business cases and report on ROI to senior stakeholders
- Full UK driving licence
Job Offer: £60,000 Car allowance Additional benefits
Head Of Marketing in Lenham employer: Michael Page
As a leading B2B manufacturer based in Kent, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our employees benefit from competitive salaries, a car allowance, and opportunities for professional growth through hands-on experience in a thriving industry. Join us to make a meaningful impact on our marketing strategy while enjoying the unique advantages of working in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing in Lenham
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Marketing role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. We recommend including metrics that demonstrate how you drove revenue growth and lead generation – numbers speak volumes!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and competitors. We want you to walk in confident, ready to discuss how you can elevate their brand reputation and marketing strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Head Of Marketing in Lenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B marketing, especially in product launches and integrated campaigns. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can drive revenue growth for our company. Be specific about your achievements and how they relate to the job description.
Showcase Your Digital Skills:Since digital marketing is key for this role, make sure to highlight your expertise in SEO, CRM, and marketing automation. Share examples of successful campaigns you've run and the impact they had on revenue.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Michael Page
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's current marketing strategy and how it aligns with their business goals. Be ready to discuss how your experience can enhance their approach, especially in driving revenue growth and brand reputation.
✨Showcase Your Success Stories
Prepare specific examples of past marketing campaigns you've led, particularly in B2B environments. Highlight measurable outcomes like increased leads or revenue, and be ready to explain your role in achieving those results.
✨Understand the Competition
Research the company's competitors and the market landscape. Be prepared to discuss how you would position the company's products against competitors and identify opportunities for growth based on your findings.
✨Demonstrate Digital Savvy
Since digital marketing is key for this role, brush up on your knowledge of SEO, CRM, and marketing automation tools. Be ready to discuss how you've used these tools effectively in previous roles to drive demand generation and track KPIs.
