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- Tasks: Lead B2B marketing strategies and oversee a talented team in the industrial sector.
- Company: Established company with over 100 years of innovative excellence.
- Benefits: Competitive salary, career development, and a supportive work environment.
- Other info: Opportunity for growth and collaboration with cross-functional teams.
- Why this job: Make a real impact in a dynamic industry while leading a skilled team.
- Qualifications: 5+ years in B2B marketing, team leadership, and expertise in digital strategies.
For the Head of Marketing - B2B role, a successful candidate will lead and oversee all marketing activities within the industrial/manufacturing sector, driving brand growth and ensuring the successful execution of strategic campaigns. This permanent role offers an excellent opportunity to manage an established team and contribute to the company's continued success.
This position is with a well-established, medium-sized organisation within the industrial/manufacturing industry. With over 100 years of history, the company is recognised for its innovative approach and commitment to excellence in its field.
The key responsibilities of the Head of Marketing - B2B role will include:
- Develop and implement comprehensive marketing strategies to support business objectives within the industrial/manufacturing sector.
- Implement the digital marketing strategy, utilising CRM systems to manage end to end marketing campaigns.
- Oversee and manage a skilled team of two marketing professionals, ensuring their growth and performance.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business goals.
- Analyse market trends and competitors to identify opportunities and challenges.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Lead the creation of impactful marketing materials and campaigns that resonate with target audiences.
- Monitor and report on the performance of marketing initiatives, providing actionable insights.
- Ensure adherence to industry regulations and standards in all marketing activities.
A successful Head of Marketing - B2B should have:
- 5+ years experience in B2B Marketing, ideally in a related industrial, construction or manufacturing sector.
- Team leadership experience - this role will have 2 direct reports.
- Expertise in creating and implementing successful marketing strategies.
- Exposure to both digital marketing and traditional marketing.
- Experience utilising CRM systems (in particular Hubspot) would be highly desirable.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in budget management and resource allocation.
- A solid understanding of branding and market positioning principles.
- Strong communication and collaboration skills to work effectively with stakeholders.
- Ability to manage challenging stakeholders, and comfortable reporting into board level.
On offer for the Head of Marketing role:
- Competitive salary between £60,000 and £65,000 per annum.
- The opportunity to lead an established and talented team of two marketing professionals.
- Potential for career development and growth in a supportive environment.
Head of Marketing - B2B in Leeds employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - B2B in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you're the perfect fit!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've led successful campaigns in the past, let us see them! This is your chance to demonstrate your expertise in B2B marketing and how you can drive brand growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Marketing - B2B in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing - B2B role. Highlight your experience in B2B marketing, especially within the industrial or manufacturing sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of successful marketing strategies you've implemented and how they drove results. We love a good story!
Showcase Your Leadership Skills: Since this role involves managing a team, make sure to highlight your leadership experience. Tell us about how you've developed team members and led projects to success. We’re all about collaboration here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Michael Page
✨Know Your Industry Inside Out
Before the interview, dive deep into the industrial and manufacturing sectors. Understand current trends, challenges, and opportunities. This knowledge will not only impress your interviewers but also help you articulate how your strategies can drive brand growth.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be managing a team. Be ready to discuss your leadership style and provide examples of how you've successfully led teams in the past. Highlight any specific achievements that demonstrate your ability to nurture talent and drive performance.
✨Prepare for Data-Driven Discussions
Since analytical skills are crucial for this role, come prepared with examples of how you've used data to inform marketing decisions. Be ready to discuss specific campaigns where you analysed market trends or competitor behaviour to achieve successful outcomes.
✨Master the Art of Budget Management
Budget management is key in this role, so be prepared to talk about your experience in allocating resources effectively. Share examples of how you've maximised marketing budgets in previous roles and the impact it had on campaign success.