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- Tasks: Lead marketing data strategy and transform insights into actionable decisions.
- Company: Fast-growing B2B services firm with ambitions for European expansion.
- Benefits: Competitive salary, hybrid working, and international role development.
- Why this job: Make a real impact by driving smarter marketing decisions and revenue growth.
- Qualifications: 5+ years in data analytics, strong leadership, and SQL skills required.
- Other info: Join a dynamic team focused on high-quality campaigns and customer insights.
The predicted salary is between 60000 - 75000 £ per year.
The Head of Marketing Analytics role leads the organisation's marketing data strategy, transforming customer and performance data into actionable insight that drives smarter decision-making, lead generation, and revenue growth. The role owns customer insight, segmentation, analytics, and data-led campaign activation, while leading a team and championing a strong data-driven culture across the business.
Our client is a fast-growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing and data team to create higher quality campaigns.
Key responsibilities for the Head of Marketing Analytics role will include:
- Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.
- Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.
- Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.
- Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.
- Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.
- Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.
- Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.
A successful Head of Marketing Analytics candidate will have the below experience:
- Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activity.
- Proven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operations.
- A background in working for a fast-paced, high growth organisation.
- Previous experience in a PE-backed SME company would be advantageous.
- Strong SQL skills, with the ability to interrogate and manipulate complex datasets.
- Hands-on experience with BI and visualisation tools such as Power BI or Google Data Studio.
- Practical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.
- Strong expertise in customer segmentation, campaign targeting, and CRM data management.
- Demonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teams.
- Deep technical capability in analytics platforms, data modelling, statistical analysis, and insight generation.
- A commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomes.
On offer for the successful applicant:
- A competitive salary up to £75,000.
- Hybrid Working.
- An opportunity to develop a new role at an international level.
Head Of Marketing Analytics in Leeds employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Marketing Analytics in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in marketing analytics. Use real data to demonstrate how you’ve driven insights and revenue growth in past roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to data strategy and campaign activation. Think about how you can showcase your leadership experience and technical skills. We recommend doing mock interviews with friends or using online platforms to get comfortable.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can drive data-led marketing strategies. Keep an eye on our job listings and make sure your application reflects your passion for analytics and team leadership.
We think you need these skills to ace Head Of Marketing Analytics in Leeds
Some tips for your application 🫡
Show Off Your Data Skills: Make sure to highlight your experience with data analytics and customer insights. We want to see how you've transformed data into actionable strategies that drive results, so don’t hold back!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use the job description as your guide and align your skills and experiences with what we’re looking for in a Head of Marketing Analytics.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and get straight to the heart of your achievements and capabilities.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Michael Page
✨Know Your Data Inside Out
As the Head of Marketing Analytics, you'll need to demonstrate a deep understanding of data strategies. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've transformed customer insights into actionable strategies.
✨Showcase Your Leadership Skills
This role involves leading a team, so be prepared to talk about your leadership style. Share specific instances where you've coached or developed team members, and how you foster a data-driven culture. Highlight your experience in managing high-performing teams and driving results.
✨Be Ready for Technical Questions
Expect questions about BI tools like Power BI or Google Data Studio. Familiarise yourself with the latest trends in analytics platforms and be ready to discuss how you've used these tools to create dashboards or reports that inform marketing strategies. Practical examples will make your answers stand out.
✨Connect Insights to Business Outcomes
The ability to link data insights to revenue and ROI is crucial. Prepare to discuss how your previous campaigns have directly impacted business growth. Use metrics and results to back up your claims, showing that you understand the commercial implications of your work.
