At a Glance
- Tasks: Lead the marketing strategy to boost revenue and enhance brand reputation.
- Company: Dynamic B2B manufacturer based in Kent with a focus on innovation.
- Benefits: Competitive salary of £60,000 plus car allowance and additional perks.
- Other info: Exciting opportunities for career growth and professional development.
- Why this job: Shape the future of marketing in a thriving industry and make a real impact.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and a degree in Marketing or Business.
The predicted salary is between 60000 - 60000 € per year.
The Head of Marketing will develop and deliver the Group marketing strategy to drive revenue growth, lead generation and brand reputation.
Client Details: B2B manufacturer based in Kent.
Description: The Head of Marketing will have the following responsibilities:
- Own and deliver the product marketing strategy, aligning activity to sales targets and growth priorities
- Develop product positioning, messaging frameworks and value propositions for each product line, audience and channel
- Lead the UK go-to-market plan for new product launches, sales enablement and channel readiness
- Conduct market, customer and competitor research to identify opportunities
- Produce high-quality product content and sales enablement collateral (brochures, datasheets, case studies, video, demos)
- Plan and run integrated demand-generation campaigns across digital, CRM, paid media, SEO
- Define, track and report product marketing KPIs such as leads to opportunities, pipeline contribution and ROI
- Partner closely with Sales Director/Manager to convert marketing activity into pipeline and revenue
- Manage product content across the Group website and digital ecosystem to ensure accuracy, consistency and performance
- Build and protect the Group's brand reputation through proactive PR and media relations across trade, business and consumer titles
- Develop and own the content calendar; press releases, thought leadership, case studies, social media content
- Plan and deliver the Group's presence at exhibitions, trade shows and customer events
Profile: A successful Head of Marketing should have:
- Degree in Marketing, Business or a related discipline; CIM Diploma or equivalent professional qualification preferred
- Minimum 5 years' marketing experience in a B2B environment, ideally within construction products or industrial manufacturing
- Proven track record leading product launches and integrated marketing campaigns that delivered measurable pipeline and revenue
- Strong digital marketing skills across SEO, paid media, CRM, marketing automation and web content management
- Managing PR agencies, journalists and media relationships
- Strong commercial acumen, with the ability to set budgets, build business cases and report on ROI to senior stakeholders
- Full UK driving licence
Job Offer: £60,000 Car allowance Additional benefits
Head of Marketing in Kent employer: Michael Page
As a leading B2B manufacturer based in Kent, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our employees benefit from competitive salaries, a generous car allowance, and opportunities for professional growth through hands-on experience in a thriving industry. Join us to make a meaningful impact on our marketing strategy while enjoying the unique advantages of working in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Kent
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your successful campaigns, product launches, and any content you've produced. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and competitors. We want you to walk in confidently, ready to discuss how you can drive their marketing strategy forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Marketing in Kent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B marketing, especially in product launches and integrated campaigns. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can drive revenue growth for our company. Be specific about your achievements and how they relate to the job description.
Showcase Your Digital Skills:Since digital marketing is key for this role, make sure to highlight your expertise in SEO, CRM, and content management. Share examples of successful campaigns you've led and the results they achieved. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Michael Page
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's current marketing strategy and how it aligns with their business goals. Be ready to discuss how you would enhance their product positioning and messaging frameworks based on your experience.
✨Showcase Your Campaign Success
Prepare specific examples of successful integrated marketing campaigns you've led in the past. Highlight measurable outcomes like pipeline contribution and ROI to demonstrate your impact and ability to drive revenue growth.
✨Research the Competition
Conduct thorough research on the company's competitors and market trends. This will not only help you identify opportunities but also show that you're proactive and knowledgeable about the industry during the interview.
✨Engage with the Interviewers
Don't just answer questions; engage with your interviewers. Ask insightful questions about their current challenges in marketing and how they measure success. This shows your interest and helps you assess if the role is a good fit for you.
