At a Glance
- Tasks: Lead and manage social media strategies for a public sector organisation in Sheffield.
- Company: Join a medium-sized public sector organisation dedicated to community benefits.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities for leadership and continuous learning.
- Why this job: Make a real impact by shaping social media strategies that support community initiatives.
- Qualifications: Strong social media expertise and experience in public-facing environments.
The predicted salary is between 40000 - 50000 £ per year.
This exciting opportunity is for an Interim Social Media Manager to lead and manage social media strategies for a public sector organisation based in Sheffield. This role will work across the communications and marketing team to lead the planning, development and coordination of social content across varied time frames alongside managing workload from longer term planned content to urgent requests at short notice.
Client Details: This public sector organisation plays a pivotal role in delivering services and initiatives to benefit communities. As a medium-sized organisation, it values innovation and strives to maintain a strong presence within its industry.
Description
- Provide strategic leadership for social media activity, embedding and championing best practice across all channels.
- Ensure social media supports organisational priorities and delivery of the Communications Strategy.
- Lead planning and coordination of social content across short, medium and long-term timelines.
- Manage a dynamic workload, balancing planned campaigns with urgent requests.
- Align content to organisational priorities to maintain a consistent, proactive, and impactful pipeline.
- Maintain high standards of quality, consistency, and accessibility across all social media content.
- Oversee adherence to brand, tone of voice, and accessibility guidelines.
- Ensure communications are clear, inclusive, credible, and trusted.
- Use audience insight to shape content and channel choices, focusing on diverse and hard-to-reach audiences.
- Apply sound judgement to maximise engagement, relevance, and impact.
- Provide expert social media advice to senior leadership.
- Oversee the creation and publication of high-quality visual and multimedia content.
- Model best practice and strengthen organisational capability.
- Collaborate with internal teams and external partners (e.g. designers, videographers, agencies) to deliver integrated, high-quality content.
- Ensure social media output is fully aligned with wider communications activity.
- Oversee approvals processes and risk management for social media channels.
- Ensure accuracy, compliance, and proactive management of reputational, legal, and political risks.
- Participate in an out-of-hours social media rota.
- Drive continuous improvement through trend monitoring, performance analysis, and innovation.
- Use data and insight to optimise channels, campaigns, and value for money.
- Provide leadership in a matrix environment by managing projects, coordinating resources, and supporting colleagues.
- Foster a culture of accountability, collaboration, and continuous learning.
- Manage allocated budgets effectively, ensuring efficient use of resources aligned to strategic priorities.
- Support inclusive growth, environmental sustainability, and organisational value-for-money commitments.
- Undertake additional duties as required, including potential future line management responsibilities.
Profile
- Strong social media expertise, including creating high-quality visual and multimedia content.
- Excellent visual judgement with ability to simplify complex information for non-specialist audiences.
- In-depth knowledge of digital communications best practice (audience insight, content planning, channel management, performance measurement).
- Skilled in using data and insights to improve impact and value for money.
- Experience in political or public-facing environments with understanding of governance and reputation management.
- Demonstrates sound judgement, accuracy, and sensitivity in high-profile contexts.
- Proven ability to build and maintain relationships with internal teams, senior stakeholders, and external partners.
- Strong influencing, negotiation, and interpersonal skills to secure buy-in in complex environments.
- Experience in leadership and collaborative working, including project management and supporting team performance.
- Line management and performance management experience desirable.
- Strong organisational, planning, and problem-solving skills.
- Ability to manage multiple priorities and work effectively under pressure.
- Experience overseeing budgets.
Interim Social Media Lead — Flexible Public Sector Role employer: Michael Page
As a medium-sized public sector organisation based in Sheffield, we pride ourselves on fostering a culture of innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and a supportive work environment that values inclusivity and community impact. Join us to lead meaningful social media strategies that not only enhance our organisational presence but also contribute positively to the communities we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Social Media Lead — Flexible Public Sector Role
✨Tip Number 1
Network like a pro! Reach out to your connections in the public sector and let them know you're on the lookout for opportunities. Attend industry events or webinars to meet new people and get your name out there.
✨Tip Number 2
Show off your social media skills! Create a personal project or portfolio that highlights your best work. This could be a blog, a social media campaign, or even a mock-up of what you’d do for the organisation. It’s a great way to demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by researching the organisation's current social media presence. Think about how you can align your strategies with their goals and come ready with ideas. This shows you’re proactive and genuinely interested in making an impact.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with potential employers. Plus, it’s a great way to stay updated on new roles that fit your skills.
We think you need these skills to ace Interim Social Media Lead — Flexible Public Sector Role
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your social media expertise and experience in public sector environments. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Showcase Your Creativity:As a social media lead, creativity is key! Include examples of high-quality visual and multimedia content you've created. We love seeing innovative ideas that have made an impact, so let your work speak for itself.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, especially when it comes to complex information. Use simple language to demonstrate your ability to communicate effectively with diverse audiences.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Michael Page
✨Know Your Social Media Stuff
Make sure you brush up on the latest trends and best practices in social media management. Be ready to discuss how you've successfully led campaigns in the past, especially in public sector environments. Show them you understand the unique challenges and opportunities that come with engaging diverse audiences.
✨Showcase Your Strategic Thinking
Prepare examples of how you've aligned social media strategies with broader organisational goals. Think about times when you've used audience insights to shape content or channel choices. This will demonstrate your ability to think strategically and make a real impact.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle urgent requests alongside planned campaigns. Have a few scenarios in mind where you've successfully balanced competing priorities. This will show your organisational skills and ability to work under pressure.
✨Demonstrate Collaboration Skills
Since this role involves working with various teams and external partners, be prepared to talk about your experience in collaborative projects. Highlight how you've built relationships and secured buy-in from stakeholders, as this is crucial for success in a matrix environment.
