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For Companies At a Glance
- Tasks: Lead exciting brand campaigns to boost consumer engagement and visibility.
- Company: Join a fast-growing beauty brand making waves in the UK market.
- Benefits: Enjoy a competitive daily rate and the chance to work on innovative projects.
- Why this job: Be part of a dynamic team and make a real impact in the beauty industry.
- Qualifications: Experience in brand activation, especially in FMCG or beauty, is essential.
- Other info: This is a 3-month contract with an immediate start.
The predicted salary is between 6000 - 8000 £ per month.
As Brand Activation Manager you will be responsible for executing brand initiatives that drive consumer engagement and increase brand visibility. This role focuses on planning and delivering brand activation campaigns, both online and offline, ensuring alignment with marketing strategy and brand guidelines.
Client Details
My client is a fast growing beauty brand, launching into the UK this summer.
Description
- Plan, develop, and execute brand activation campaigns to enhance consumer engagement and awareness
- Coordinate with cross-functional teams (marketing, sales, trade, and agencies) to deliver integrated campaigns
- Manage experiential marketing initiatives, events, promotions, and in-store activations
- Monitor and analyze campaign performance and consumer feedback to optimize activities
- Ensure brand consistency across all activation touchpoints
- Manage budgets, timelines, and third-party vendors as needed
- Provide regular updates and reports to senior stakeholders on activation progress and results
Profile
- Prior experience within a brand activation / trade activation role
- Experience within a fast paced environment - beauty background is ideal.
- Must have prior experience of brand activation in FMCG
- Demonstrable experience owning and leading several marketing initiatives, including event coordination, retailer activations and trade marketing
Job Offer
- Immediate start
- 3 month contract
- c£265 a day PAYE
- Opportunity to work with a fast growing beauty brand launching into the UK
Interim Brand Activation Manager employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Brand Activation Manager
✨Tip Number 1
Network with professionals in the beauty and FMCG sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in brand activation.
✨Tip Number 2
Research the specific beauty brand you’re applying to. Understand their current campaigns, target audience, and brand values to tailor your approach and demonstrate your genuine interest during interviews.
✨Tip Number 3
Prepare to discuss your previous experiences in brand activation. Be ready to share specific examples of successful campaigns you've led, focusing on measurable outcomes and how you overcame challenges.
✨Tip Number 4
Showcase your ability to work cross-functionally. Highlight any experience you have collaborating with marketing, sales, and external agencies, as this is crucial for the role of Brand Activation Manager.
We think you need these skills to ace Interim Brand Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation and FMCG. Use specific examples of campaigns you've managed or contributed to, especially in the beauty sector.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and detail how your skills align with the role. Mention any successful campaigns you've executed and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role involves monitoring campaign performance, include examples of how you've used data to optimise marketing initiatives. Highlight any tools or methods you’ve used to analyse consumer feedback.
Highlight Team Collaboration: Emphasise your experience working with cross-functional teams. Provide examples of how you've coordinated with marketing, sales, and agencies to deliver integrated campaigns successfully.
How to prepare for a job interview at Michael Page
✨Showcase Your Brand Activation Experience
Make sure to highlight your previous roles in brand activation or trade activation. Be ready to discuss specific campaigns you've led, focusing on the strategies you employed and the results achieved.
✨Understand the Beauty Industry
Since the role is with a beauty brand, it's crucial to demonstrate your knowledge of the industry. Familiarise yourself with current trends, key players, and consumer behaviours in the beauty sector to show your passion and insight.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you've worked with different teams in the past. Prepare examples that illustrate your ability to coordinate with marketing, sales, and agencies to deliver successful integrated campaigns.
✨Discuss Campaign Performance Analysis
Be prepared to talk about how you've monitored and analysed campaign performance in previous roles. Highlight any tools or metrics you used to optimise activities based on consumer feedback and engagement.
