At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for a fast-growing entertainment brand.
- Company: Dynamic scaleup in the entertainment industry with a focus on creativity.
- Benefits: Competitive salary, bonus, unlimited career potential, and flexible working arrangements.
- Other info: Join a collaborative team and thrive in a fast-paced, entrepreneurial culture.
- Why this job: Make a real impact in a high-energy environment while driving audience engagement.
- Qualifications: Proven experience in leading successful multi-channel marketing campaigns for D2C brands.
The predicted salary is between 33750 - 41250 £ per year.
Lead the marketing strategy, campaigns and audience growth for a fast-growing international business, driving reach, engagement and commercial performance. You'll build a high-performing team, champion experimentation and work cross-functionally to deliver ambitious marketing that makes a measurable impact.
Client Details
A scaleup Entertainment brand.
Description
Reporting to the Marketing Director, you'll take ownership of campaign strategy, audience growth and go-to-market execution across a portfolio of high-profile products and initiatives. We are looking for an experienced and senior marketer who has worked for a leading D2C brand. You will need a track record of marketing success and have worked for a brand that has delivered high impact and well-known marketing campaigns with a limited budget. You will be a creative who knows how to demand marketing attention and how to get your brand on the map quickly. You'll develop and lead integrated marketing campaigns that reach audiences across multiple channels, ensuring the business is consistently showing up in the right places, with the right message, at the right time. This is a genuinely strategic role, but one that requires someone who enjoys getting close to the detail. You'll be expected to turn strategy into action, identify opportunities for growth and continually find smarter ways to improve performance.
Campaign Strategy
- Lead the strategy, planning and execution of low cost and high impact marketing campaigns.
- Translate commercial objectives into clear marketing strategies and actionable plans.
- Ensure campaigns are delivered effectively, on time and to a high standard.
Audience Growth & Distribution
- Develop strategies to increase audience reach, engagement and retention.
- Identify new channels, platforms and opportunities to expand distribution.
- Understand audience behaviour and use insight to influence marketing activity.
Performance & Optimisation
- Establish a highly data-driven approach to marketing.
- Analyse campaign performance and identify opportunities to improve results.
- Build a culture of testing, learning and continuous optimisation.
Innovation
- Explore new channels, technologies, formats and approaches to marketing.
- Challenge existing ways of working and identify opportunities to improve efficiency and impact.
- Test new ideas quickly and scale those that work.
Cross-Functional Leadership
- Work closely with teams across the wider business to deliver campaigns effectively.
- Experience managing a flexible marketing team based on campaigns and projects.
- Build strong relationships across marketing, product, content, creative and commercial functions.
Profile
- A proven track record leading successful multi-channel marketing campaigns.
- Experience working for a D2C brand with a track record of creative, cutting edge and forward thinking campaigns.
- Full of creativity and how to deliver high impact organic campaigns with minimal budgets.
- Someone who thrives in a fast paced marketing environment.
- Experience driving audience growth, engagement and commercial performance.
- Strong analytical and performance marketing capabilities.
- Excellent commercial judgement and an understanding of how marketing contributes to revenue.
- Strong stakeholder management and cross-functional leadership skills.
- A genuine appetite for experimentation, innovation and continuous improvement.
- The ability to operate at pace within a high-growth, entrepreneurial environment.
Job Offer
70k - 80k Bonus and Bens Unlimited career potential London based - 4 days a week onsite.
Head of Marketing - Leading Entertainment Brand employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Leading Entertainment Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing - Leading Entertainment Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
