At a Glance
- Tasks: Lead marketing strategy to boost awareness and growth for LSE's lifelong learning portfolio.
- Company: Join the prestigious London School of Economics, a top social science university.
- Benefits: Permanent role with competitive salary and 3 days a week in Central London.
- Other info: Opportunity to lead a new function and drive digital transformation.
- Why this job: Shape the future of education while leading a dynamic marketing team.
- Qualifications: Senior marketing experience and proven success in integrated strategies required.
The predicted salary is between 53755 - 60504 £ per year.
The Head of Brand and Marketing leads strategy to drive awareness, demand and growth across LSE's lifelong learning portfolio, overseeing brand, campaigns and digital channels. They work with the Director of Commercial & Growth to strengthen global positioning, lead a brand review and launch a new website, while building a high-performing, results-driven team.
The London School of Economics and Political Science (LSE) is a world-leading social science university with an outstanding global reputation in London.
Responsibilities- Set annual strategy aligned to revenue goals
- Drive lead generation, pipeline and conversion (B2C/B2B)
- Use market insight and research to guide decisions
- Manage budget, performance and ROI improvement
- Lead market intelligence on trends and competitors
- Lead brand identity and ensure consistency
- Oversee communications and content strategy
- Support brand review and digital transformation
- Lead website redevelopment and digital presence
- Align with central LSE communications
- Lead digital strategy across all channels
- Improve user experience and conversion
- Develop CRM and marketing automation
- Manage external agencies
- Lead and develop the marketing team
- Set objectives and manage performance
- Oversee agencies and ways of working
- Degree-level education or equivalent experience
- Marketing qualification (e.g. CIM) or related postgraduate study
- Senior marketing experience in HE, executive education or similar commercial sector
- Proven success delivering integrated marketing strategies with measurable growth
- Strong experience across B2C and B2B multi-channel marketing, especially digital and content
- Experience managing brand identity and multi-product marketing
- Track record of leading and developing high-performing teams
- Experience managing marketing budgets and reporting ROI
- Experience using CRM and marketing automation tools (e.g. Salesforce, HubSpot)
- Experience delivering major website/digital transformation projects
- Experience managing external agencies across marketing disciplines
- 3 days a week in the University - Central London
- Band 8a opportunity
- Permanent role - role is vacant
- Leading a new function at LSE for lifelong learning
Head of Marketing and Brand employer: Michael Page
The London School of Economics and Political Science (LSE) is an exceptional employer, offering a dynamic work environment in the heart of Central London. With a strong focus on employee growth, LSE provides opportunities for professional development and leadership within a high-performing marketing team. The collaborative culture fosters innovation and creativity, making it an ideal place for those looking to make a meaningful impact in the field of education and lifelong learning.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand identity and marketing strategies so you can discuss how you can contribute to their goals during the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Marketing and Brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in marketing strategy, brand management, and digital channels. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about leading marketing at LSE. Share specific examples of your past successes and how they relate to our goals.
Showcase Your Leadership Skills:As the Head of Marketing and Brand, you'll be leading a team. Make sure to highlight your experience in developing high-performing teams and managing performance. We love seeing how you've inspired others!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Michael Page
✨Know Your Marketing Strategy
Before the interview, brush up on your understanding of integrated marketing strategies, especially in the context of higher education. Be ready to discuss how you would align marketing efforts with revenue goals and lead generation, as this is crucial for the role.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading and developing high-performing teams. Think about specific challenges you've faced and how you managed performance and objectives within your team, as this will demonstrate your capability to lead at LSE.
✨Familiarise Yourself with Digital Trends
Since digital marketing is a key focus, make sure you’re up-to-date with the latest trends and tools in digital strategy and CRM. Be ready to discuss how you’ve improved user experience and conversion rates in past roles, as well as any experience with platforms like Salesforce or HubSpot.
✨Understand Brand Identity
Research LSE’s brand identity and think about how you can contribute to its consistency and growth. Prepare to discuss your approach to brand reviews and digital transformations, as well as how you would oversee communications and content strategy effectively.
