At a Glance
- Tasks: Lead and optimise digital marketing strategies to drive growth and engagement.
- Company: Fast-growing healthcare business focused on wellness and preventative health.
- Benefits: Competitive salary, performance bonus, share options, and private medical insurance.
- Other info: Strong long-term growth potential with a focus on data-driven decision making.
- Why this job: Shape digital innovation in a dynamic sector and lead a passionate team.
- Qualifications: Experience in consumer healthcare and proven multichannel digital marketing leadership.
Lead and optimise end‑to‑end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance.
Client Details: Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data-led decision making.
Description:
- Develop and execute the overall digital marketing strategy.
- Lead social media (paid and organic) campaigns across key platforms.
- Oversee PPC campaigns, including budgeting, optimisation, and testing.
- Drive SEO strategy to increase organic traffic and visibility.
- Manage email marketing and CRM to improve retention and customer value.
- Guide content strategy and ensure high-quality, on-brand output.
- Monitor performance metrics and optimise campaigns using data insights.
- Manage digital marketing budgets to maximise ROI.
- Lead, mentor, and develop a small marketing team.
- Collaborate with internal teams and external agencies.
- Identify and adopt new digital trends, tools, and innovations.
- Ensure compliance with data privacy laws and brand guidelines.
Profile - About You:
- Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
- Proven experience leading multichannel digital marketing strategies (MANDATORY).
- Strong track record of delivering growth, ROI, and performance targets.
- Hands-on expertise across SEO, PPC, paid social, and CRM.
- Data-driven mindset with strong analytical and optimisation skills.
- Confident team leader with excellent communication skills.
- Proactive, innovative, and commercially focused approach.
Job Offer:
- Competitive base salary of £70,000-£85,000 (DOE).
- Permanent role with strong long-term growth potential.
- Opportunity to lead and shape digital innovation in a dynamic sector.
- 10% performance-based bonus.
- Share option scheme.
- 5% matched pension contribution.
- Private medical insurance and life assurance.
- 25 days' holiday plus bank holidays.
Head of Digital Marketing employer: Michael Page
Join a fast-growing, consumer-focused healthcare business that champions innovation and digital growth. With a strong emphasis on employee development and a collaborative work culture, you'll have the opportunity to lead a dynamic marketing team while enjoying competitive benefits such as a performance-based bonus, share options, and private medical insurance. This role not only offers a chance to shape the future of wellness brands but also provides a supportive environment for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the consumer healthcare or FMCG sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing successes. Include case studies of campaigns you've led, highlighting your data-driven approach and the results achieved. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by brushing up on the latest digital marketing trends and tools. Be ready to discuss how you've used data insights to optimise campaigns in the past. This shows you're not just a leader but also someone who's hands-on and innovative.
✨Tip Number 4
Follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. It shows you're proactive and genuinely interested in the position, which is key in a fast-growing company like ours.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience with digital marketing strategies in your application. We want to see how you've led campaigns across various channels and the results you've achieved. Use specific examples to demonstrate your expertise!
Be Data-Driven:Since we're all about data-led decision making, include any metrics or KPIs that showcase your success in previous roles. Whether it's ROI, engagement rates, or growth figures, we love seeing numbers that back up your claims!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to our job description. Mention how your skills align with our needs, especially in areas like SEO, PPC, and team leadership. It shows us you’re genuinely interested!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at Michael Page
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially in SEO, PPC, and social media. Be ready to discuss specific campaigns you've led and how they drove growth and ROI.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to optimise campaigns and improve performance. Highlight your analytical skills and be ready to discuss metrics that matter in digital marketing.
✨Demonstrate Leadership Skills
As a potential team leader, it's crucial to show how you've successfully managed and mentored teams in the past. Share stories that illustrate your communication style and how you foster collaboration.
✨Align with Company Values
Research the company's wellness brands and their approach to preventative health. Be prepared to discuss how your values align with theirs and how you can contribute to their innovative culture.
