The Events & PR Manager will lead European Events and PR activity, delivering audience-led programmes that engage media, influencers and consumers. Client Details Global consumer brand Description Working with the wider PR and Communications team, you will bring products to life that inspire audiences and maximise influence across Europe. Develop and deliver European launch plans, including PR media events, press communications and consumer experiences Create compelling launch assets, including press materials, presentations, photography and video. Support Europe in delivering exceptional media experiences and building strong relationships Manage agencies, production partners and suppliers to deliver launch programmes Deliver audience-led PR, influencer and experiential programmes supporting product and brand Create stories and experiences that capture attention, spark conversation Develop messaging, press materials and reactive communications in partnership with Corporate Communications Define and maintain European standards, frameworks and governance processes for Events and PR activities. Identify opportunities to increase influence, media coverage and audience engagement across Europe. Lead, coach and develop the European PR Specialist, creating opportunities for growth and professional development.Profile The Event & PR Manager will have the following experience: Significant experience leading PR and Events activity within a consumer and commercially focused organisation. Experience delivering large-scale product launches, media events and consumer experiences. Experience developing PR programmes, media communications and press materials. Ability to travel to PR and Events activity across Europe. Experience leading and developing people. Job Offer £60,000 + flexible working + benefits
Event and PR Manager employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
