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- Tasks: Lead retail marketing strategies to enhance customer experience and boost store footfall.
- Company: A leading retailer with a strong focus on customer engagement.
- Benefits: Competitive salary of £65,000, plus benefits and flexible working options.
- Other info: Join a dynamic team and develop your strategic thinking skills.
- Why this job: Make a real impact on customer journeys across 450+ stores in the UK and Europe.
- Qualifications: Experience in retail marketing, visual merchandising, and team management.
The predicted salary is between 65000 - 65000 £ per year.
You will have ownership for the Customer Experience for the store sales channel, playing a pivotal role in managing the retail marketing strategy across store marketing in the UK and Europe. You will lead the development and execution of impactful store marketing strategies that drive customer engagement, enhance the in-store customer journey, boost footfall, and ensure the brand is consistently and effectively communicated.
The Retail Marketing Manager will have ownership for the Customer Experience for the store sales channel, managing the retail marketing strategy across visual merchandising and store marketing across 450+ stores in the UK and Europe. Managing a team of 4, you will lead the development and execution of impactful store marketing strategies that drive customer engagement, enhance the in-store customer journey, boost foot traffic, and ensure the brand is consistently and effectively communicated.
The Retail Marketing Manager is responsible for three key areas: point-of-sale (PoS) strategies, visual merchandising, and local marketing. You will work closely with the Ops & Merchandising Directors and their direct reports on how to best optimise the customer experience in store.
Responsibilities:- Own the Customer Experience for the store sales channel and pivot the retail marketing strategy across visual merchandising and store marketing in the UK and Europe.
- Lead the development and execution of store marketing strategies that drive customer engagement, enhance the in-store journey, boost foot traffic, and ensure brand consistency.
- Manage a team of 4.
- Focus areas: point-of-sale (PoS) strategies, visual merchandising, local marketing.
- Collaborate with the Ops & Merchandising Directors and their teams to optimise the in-store customer experience.
- Marketing generalist experience
- Extensive retail marketing experience
- Knowledge and experience of Store Marketing & PoS, Visual Merchandising & Format design
- Proven experience in retail marketing, specifically PoS, visual merchandising, and localised campaigns
- Solid understanding of customer behaviour and shopper marketing principles
- Ability to adapt strategies for different regional markets while maintaining brand consistency
- Strong creative eye
- People management skills
- Strategic thinker
- Planner and well organised
Job Offer: £65,000 plus benefits and hybrid/flexible working available.
Retail Marketing Manager in England employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the retail marketing space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in store marketing and visual merchandising. This will help you stand out during interviews and showcase your ability to drive customer engagement.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their customer experience and boost foot traffic with your innovative ideas.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Retail Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Retail Marketing Manager role. Highlight your experience in retail marketing, especially around PoS strategies and visual merchandising. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about enhancing customer experiences and how you can drive engagement in-store. Keep it engaging and relevant to the role.
Showcase Your Team Management Skills: Since you'll be managing a team of 4, make sure to highlight your people management experience. Share examples of how you've led teams to success in previous roles, as we value strong leadership at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Michael Page
✨Know Your Customer Experience
Make sure you understand the importance of customer experience in retail. Be ready to discuss how you would enhance the in-store journey and boost footfall. Think about specific strategies you've used in the past that have successfully engaged customers.
✨Showcase Your Marketing Savvy
Prepare examples of your previous work in retail marketing, especially around PoS strategies and visual merchandising. Highlight any campaigns you've led that resulted in increased customer engagement or sales, and be ready to explain your thought process behind them.
✨Demonstrate Team Leadership Skills
Since you'll be managing a team, come prepared to talk about your leadership style. Share experiences where you've successfully guided a team through challenges or achieved significant results together. This will show your potential employer that you can lead effectively.
✨Understand Regional Market Differences
Familiarise yourself with the different regional markets in the UK and Europe. Be prepared to discuss how you would adapt marketing strategies to fit local preferences while maintaining brand consistency. This shows that you’re strategic and aware of market dynamics.