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- Tasks: Lead DTC strategy and optimise performance across Europe for a global FMCG brand.
- Company: Join a renowned global FMCG business with a strong digital focus.
- Benefits: Competitive salary, performance bonus, and hybrid working model.
- Why this job: Shape the future of DTC in a dynamic, fast-paced environment.
- Qualifications: Experience in eCommerce, ideally within FMCG or beauty sectors.
- Other info: Immediate start with excellent growth opportunities.
The predicted salary is between 42000 - 63000 £ per year.
This is a DTC leadership role inside a global FMCG business that is investing seriously in digital and commerce. You will have ownership, exposure and the chance to shape how DTC works across Europe.
Client Details
A global FMCG business with a portfolio of highly recognisable brands, with HQ in London.
Description
- Define and execute the European strategy and roadmap.
- Own the P&L, driving performance across revenue, margin, conversion, fulfilment, satisfaction and lifetime value.
- Act as the central DTC lead, aligning stakeholders, removing blockers and ensuring consistent execution across markets.
- Lead performance optimisation across the funnel using sales analysis, CRO, UX insights and customer feedback.
- Build and manage an effective Retail Media and performance marketing strategy, spanning onsite, offsite, CRM, paid social, search and app.
- Drive customer acquisition, growth and retention through data-led segmentation, attribution and continuous testing.
- Produce clear, actionable reporting on traffic, acquisition, conversion, ROI and platform performance.
- Own DTC operational excellence, building scalable processes that improve delivery, reduce complaints and elevate customer experience.
- Partner with Customer Service, Operations and Technology to resolve friction points and improve post-purchase journeys.
- Ensure high-quality, relevant and consistent content across all EU DTC sites, in line with brand guidelines.
- Collaborate with content teams on photography, video, onsite assets, translations and product reviews.
- Manage external partners and agencies.
- Work closely with Supply Chain and Distribution to optimise stock, allocation and availability.
- Own the end-to-end DTC operating model, ensuring the business is set up to scale sustainably.
Profile
- Solid experience in a DTC, eCommerce, digital role, ideally in a FMCG/Beauty or consumer background.
- Hands-on experience with Shopify.
- Strong understanding of digital product management and performance marketing channels.
- Social Commerce experience and knowledge.
- Entrepreneurial, action-oriented and commercially sharp.
Job Offer
- 12 month contract.
- Immediate start.
- Competitive salary of £70-75k + performance related bonus.
- Hybrid working - 2 days per week in the London office.
Ecommerce Manager - 12 month FTC employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Ecommerce Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your achievements in DTC and eCommerce. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their DTC strategy and be ready to discuss how you can contribute to their goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Ecommerce Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Ecommerce Manager role. Highlight your experience in DTC and eCommerce, especially if you've worked in FMCG or similar sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive performance across revenue and customer satisfaction. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Whether it's improving conversion rates or optimising customer journeys, we love numbers and results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Michael Page
✨Know Your Numbers
As an Ecommerce Manager, you'll need to demonstrate your understanding of P&L and performance metrics. Brush up on key figures related to revenue, margin, and conversion rates. Be ready to discuss how you've driven these metrics in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in defining and executing strategies. Think of specific examples where you’ve aligned stakeholders and removed blockers. This will show that you can take ownership and lead effectively in a DTC environment.
✨Be Data-Driven
Highlight your ability to use data for decision-making. Discuss how you've used sales analysis, customer feedback, and performance optimisation techniques in the past. This will resonate well with their focus on data-led segmentation and continuous testing.
✨Collaborate and Communicate
Since this role involves working with various teams, be prepared to share examples of successful collaborations. Talk about how you've partnered with Customer Service, Operations, or external agencies to enhance customer experience and resolve issues.
