At a Glance
- Tasks: Lead and optimise B2B marketing strategies for a top logistics operator.
- Company: Join a leading European ferry and logistics company with a strong market presence.
- Benefits: Competitive salary of £60,000 - £65,000 plus hybrid working options.
- Other info: Collaborate with sales teams and enhance brand positioning through innovative campaigns.
- Why this job: Shape impactful marketing strategies and drive growth in a dynamic industry.
- Qualifications: 8+ years in B2B marketing, ideally in freight or logistics.
The predicted salary is between 65000 - 65000 £ per year.
A driven and commercially minded B2B Marketing Manager is sought to lead and optimise the freight marketing function. This newly created role will shape strategy, align marketing with sales and revenue objectives, and drive growth through targeted campaigns, compelling content, and effective sales enablement.
Client Details
A leading European ferry and logistics operator delivering reliable, high‑volume freight transport and integrated supply chain solutions across key UK and continental routes.
Responsibilities
- Lead and deliver the end‑to‑end freight marketing strategy aligned to commercial and sales goals
- Define and maintain a clear, consistent freight proposition across all touchpoints
- Develop integrated B2B campaigns and content to drive revenue and yield optimisation
- Build targeted content plans focused on key customer segments and verticals
- Ensure marketing supports pricing strategy, sales effectiveness, and commercial priorities
- Create and manage sales enablement materials, including presentations, toolkits, and campaign assets
- Standardise and enhance marketing collateral to ensure consistency and quality
- Partner with sales teams to support customer acquisition, retention, and growth
- Deliver an always‑on content strategy, strengthening brand positioning and thought leadership
- Use data, insights, and digital channels to optimise campaigns, customer experience, and engagement
Qualifications
- 8+ years' B2B marketing experience, ideally in freight, logistics, maritime transport, or road/rail, or freight forwarder
- Strong commercial marketing and sales enablement expertise
- Proven track record delivering integrated campaigns and content strategies
- Able to balance strategic planning with hands‑on execution
- Experienced working with senior stakeholders and cross‑functional teams
- Excellent copywriting, communication, and presentation skills
- Skilled in digital marketing and customer communications
- Commercially focused, aligning marketing activity to revenue and sales outcomes
Job Offer
The successful B2B Marketing Manager will receive £60,000 - £65,000 per annum plus benefits. The role will be based in Surrey offices, Woking, and operate on a hybrid basis (3 in office, 2 from home).
B2B Marketing Manager in East Horsley employer: Michael Page
As a leading European ferry and logistics operator, we pride ourselves on fostering a dynamic work environment that encourages innovation and collaboration. Our Surrey-based office offers a hybrid working model, allowing for flexibility while being part of a team that drives impactful B2B marketing strategies in the freight sector. With a strong focus on employee development and a commitment to aligning marketing with commercial goals, we provide our team members with the tools and opportunities to grow their careers in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in East Horsley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager in East Horsley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
