At a Glance
- Tasks: Lead marketing strategies and drive brand growth for a top UK engineering manufacturer.
- Company: Established engineering manufacturer with a strong reputation and loyal customer base.
- Benefits: £55,000 salary, 25 days holiday, hybrid working, health plan, and enhanced pension.
- Other info: Join a dynamic team during an exciting phase of expansion.
- Why this job: Make a real impact in a hands-on leadership role with flexible working options.
- Qualifications: Experience in B2B marketing, strong communication skills, and digital marketing expertise.
A rare opportunity to build and lead the marketing function for a well-established UK engineering manufacturer, driving demand generation, lead growth and brand positioning across UK and international markets. This is a commercial, hands-on leadership role with real influence, flexible UK-wide working and full support for travel when needed.
Client Details: Our client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.
Key Responsibilities
- Strategy, Planning & Commercial Impact
- Build and deliver a clear marketing and communications strategy aligned to business goals and budget
- Develop annual marketing plans with defined KPIs, performance metrics and ROI tracking
- Ensure all activity is commercially justified and contributes to pipeline growth
- Report regularly to senior leadership on performance, insights and ROI
- Manage and optimise the marketing budget
- Sales & Business Development Enablement
- Partner closely with sales teams on lead generation campaigns and conversion support
- Create sales enablement tools, case studies, presentations and bid materials
- Support product launches and entry into new UK and export markets
- Align marketing activity with CRM data, pipeline needs and customer journeys
- Brand, Messaging & Content
- Own brand positioning, value propositions and consistent messaging
- Translate complex engineering and technical concepts into compelling customer-focused content
- Oversee development of digital, technical and print content including websites, brochures, video and thought leadership
- Digital Marketing & Analytics
- Lead digital strategy across website, SEO, PPC, email and social media
- Optimise website performance, UX and content
- Use data and analytics to drive continuous improvement and demonstrate ROI
- Manage marketing automation, lead tracking and reporting via CRM and digital platforms
- External & Internal Communications
- Manage PR, media relations and trade publications
- Plan and deliver UK and international trade shows, exhibitions and industry events
- Develop internal communications to engage both site-based and remote teams
- Support leadership communications and company-wide updates
- Stakeholder & Supplier Management
- Manage agencies, designers, printers and digital partners
- Act as a key interface between marketing, sales, engineering and leadership teams
About You
You’ll be a commercially minded B2B marketer who is comfortable operating at both strategic and operational levels. You’ll likely bring:
- Significant experience in B2B marketing within engineering, manufacturing or industrial sectors
- A strong track record of delivering measurable ROI and sales pipeline growth
- Experience working closely with sales teams on campaigns, launches and customer engagement
- Excellent communication skills with the ability to simplify complex technical information
- Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)
- Experience managing trade shows and international events
- Budget ownership and agency management experience
- Confidence working across both site-based and remote teams
- You’ll be proactive, commercially aware, accountable - and excited by the opportunity to build something meaningful.
What’s on Offer
- £55,000 salary
- 25 days holiday + 8 bank holidays
- Hybrid / flexible working with UK-wide home-based options
- Fully funded travel and accommodation when attendance at head office is required
- Medicash health cash plan
- Enhanced pension (above statutory minimum after qualifying period)
- Death in Service benefit
Marketing Manager in Dumfries employer: Michael Page
Michael Page is an excellent employer, offering a dynamic work environment that fosters collaboration and innovation across diverse European markets. With a strong commitment to employee development, you will have access to growth opportunities and the chance to lead impactful HR projects while enjoying the flexibility of a hybrid work model. Join us to be part of a supportive culture that values your contributions and encourages professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Dumfries
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Dumfries
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
