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- Tasks: Lead marketing strategies and drive brand growth for a top UK engineering manufacturer.
- Company: Established engineering manufacturer with a strong reputation and loyal customer base.
- Benefits: £55,000 salary, 25 days holiday, hybrid working, health plan, and enhanced pension.
- Why this job: Make a real impact in a hands-on leadership role with flexible working options.
- Qualifications: Experience in B2B marketing, strong communication skills, and digital marketing expertise.
- Other info: Join a dynamic team during an exciting phase of expansion.
A rare opportunity to build and lead the marketing function for a well-established UK engineering manufacturer, driving demand generation, lead growth and brand positioning across UK and international markets. This is a commercial, hands-on leadership role with real influence, flexible UK-wide working and full support for travel when needed.
Client Details: Our client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.
Key Responsibilities
- Strategy, Planning & Commercial Impact
- Build and deliver a clear marketing and communications strategy aligned to business goals and budget
- Develop annual marketing plans with defined KPIs, performance metrics and ROI tracking
- Ensure all activity is commercially justified and contributes to pipeline growth
- Report regularly to senior leadership on performance, insights and ROI
- Manage and optimise the marketing budget
- Sales & Business Development Enablement
- Partner closely with sales teams on lead generation campaigns and conversion support
- Create sales enablement tools, case studies, presentations and bid materials
- Support product launches and entry into new UK and export markets
- Align marketing activity with CRM data, pipeline needs and customer journeys
- Brand, Messaging & Content
- Own brand positioning, value propositions and consistent messaging
- Translate complex engineering and technical concepts into compelling customer-focused content
- Oversee development of digital, technical and print content including websites, brochures, video and thought leadership
- Digital Marketing & Analytics
- Lead digital strategy across website, SEO, PPC, email and social media
- Optimise website performance, UX and content
- Use data and analytics to drive continuous improvement and demonstrate ROI
- Manage marketing automation, lead tracking and reporting via CRM and digital platforms
- External & Internal Communications
- Manage PR, media relations and trade publications
- Plan and deliver UK and international trade shows, exhibitions and industry events
- Develop internal communications to engage both site-based and remote teams
- Support leadership communications and company-wide updates
- Stakeholder & Supplier Management
- Manage agencies, designers, printers and digital partners
- Act as a key interface between marketing, sales, engineering and leadership teams
About You
You’ll be a commercially minded B2B marketer who is comfortable operating at both strategic and operational levels. You’ll likely bring:
- Significant experience in B2B marketing within engineering, manufacturing or industrial sectors
- A strong track record of delivering measurable ROI and sales pipeline growth
- Experience working closely with sales teams on campaigns, launches and customer engagement
- Excellent communication skills with the ability to simplify complex technical information
- Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)
- Experience managing trade shows and international events
- Budget ownership and agency management experience
- Confidence working across both site-based and remote teams
- You’ll be proactive, commercially aware, accountable - and excited by the opportunity to build something meaningful.
What’s on Offer
- £55,000 salary
- 25 days holiday + 8 bank holidays
- Hybrid / flexible working with UK-wide home-based options
- Fully funded travel and accommodation when attendance at head office is required
- Medicash health cash plan
- Enhanced pension (above statutory minimum after qualifying period)
- Death in Service benefit
Marketing Manager in Dumfries employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Dumfries
✨Tip Number 1
Network like a pro! Get out there and connect with people in the engineering and manufacturing sectors. Attend industry events, trade shows, and local meetups to make those valuable connections that could lead to your next opportunity.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove ROI and pipeline growth. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive in your job search! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their marketing efforts and how you can contribute to their growth.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Marketing Manager in Dumfries
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of our engineering and manufacturing client. Show us that you get what they’re about!
Showcase Your Achievements: Don’t just list your responsibilities; highlight your successes! Use specific examples to demonstrate how you've driven demand generation or improved ROI in previous roles. We want to see the impact you've made!
Be Clear and Concise: Keep your application straightforward and to the point. Avoid jargon unless it’s relevant to the role. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff.
Apply Through Our Website: We encourage you to submit your application via our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Michael Page
✨Know Your Marketing Metrics
Make sure you’re familiar with key performance indicators (KPIs) relevant to the role. Be ready to discuss how you've tracked ROI and contributed to pipeline growth in your previous positions. This shows you understand the commercial impact of marketing.
✨Master the Art of Simplifying Complexity
Since the role involves translating complex engineering concepts into customer-friendly content, prepare examples of how you've done this before. Practice explaining technical information in a straightforward way, as this will demonstrate your communication skills.
✨Showcase Your Digital Savvy
Brush up on your digital marketing knowledge, especially around SEO, PPC, and analytics. Be prepared to discuss specific campaigns you've led and the results achieved. Highlight any experience with CRM systems and marketing automation tools, as these are crucial for the role.
✨Be Ready to Collaborate
This position requires close collaboration with sales teams and other departments. Think of examples where you’ve successfully worked across teams to achieve common goals. Emphasising your teamwork skills will show that you can thrive in a collaborative environment.
