At a Glance
- Tasks: Transform customer data into insights that drive marketing strategies and enhance engagement.
- Company: Leading organisation providing trusted services across the UK.
- Benefits: Competitive salary, flexible working, and a supportive team environment.
- Other info: Join a culture of innovation and continuous improvement with excellent career development opportunities.
- Why this job: Make a real impact by shaping customer experiences and driving business growth.
- Qualifications: Experience in customer insight, analytics, and strong data visualisation skills required.
The predicted salary is between 40050 - 48950 £ per year.
The Customer Insight and Analytics Manager leverages customer and marketing insight to optimise campaigns, enhance customer engagement, and shape data-driven strategies across marketing, digital, and customer experience functions. They lead a high-performing team, driving collaboration, innovation, and continuous improvement to support business growth and deliver exceptional customer outcomes.
As the Customer Insight and Analytics Manager you will have the following responsibilities:
- Turn complex customer, commercial, and market data into actionable insights that shape strategy and drive performance.
- Lead customer insight and feedback programmes, identifying opportunities to improve engagement, experience, and retention.
- Develop impactful reporting and dashboards that provide clear visibility of key trends, opportunities, and outcomes.
- Partner with the wider marketing, digital, CRM and UX teams to optimise customer journeys and support data-led decision-making.
- Own and enhance analytics capabilities, ensuring tools, platforms, and processes deliver maximum commercial value.
- Drive a culture of continuous improvement, innovation, and customer-centric thinking across the organisation.
- Line manage x2 members of staff.
A successful Customer Insight and Analytics Manager should have:
- Proven experience in a similar role, with demonstrable experience in customer insight, analytics etc.
- Strong data analysis, reporting, and visualisation skills.
- Comfortable using tools such as Power BI and web analytics tools - especially GA4.
- Experience working with CRM platforms and integrating data from multiple sources to generate actionable insights.
- Strong understanding of customer experience, customer journey analysis, data governance, and GDPR.
- Commercially minded leader with excellent stakeholder management, communication, and people development skills.
£42,000 - £47,500 per annum plus benefits. Based Bedfordshire - flexible working - in office 2 days a week.
If you require any adjustments or accommodations during the recruitment process, we’ll work with you to ensure you can perform at your best.
Customer Insight and Analytics Manager employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
