At a Glance
- Tasks: Create and optimise engaging digital content to drive traffic and conversions.
- Company: Join a vibrant tech and telecoms company in Reading with a supportive team.
- Benefits: Permanent position with additional benefits to be confirmed.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make a real impact in a fast-paced, innovative industry focused on AI-driven marketing.
- Qualifications: Experience in SEO content marketing and familiarity with tools like SEMrush and Ahrefs.
The predicted salary is between 35000 - 45000 £ per year.
Are you a skilled Content Specialist with a passion for creating engaging digital content? This permanent opportunity in Reading offers an excellent chance to contribute to impactful projects within the technology and telecoms industry.
Content Creation & Optimisation (SEO, GEO & AEO)
- Plan, create and optimise SEO‐led content to drive organic traffic, engagement, conversion and revenue.
- Conduct keyword research, topic research, competitor analysis and search‐intent analysis using SEMrush and Ahrefs to inform content strategy.
- Write quality, engaging and informative copy optimised for both traditional SEO and AI‐driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages and digital touchpoints.
- Optimise content for featured snippets, answer engines, and AI‐driven search experiences.
Collaboration
- Work closely with Paid Media to align organic and paid search strategies, keyword targeting, landing‐page optimisation and campaign messaging.
- Work with Product to support new launches and GTM activities.
- Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.
Reporting & Performance Analysis
- Monitor and report on organic content performance, including rankings, traffic, engagement, conversions and AI search visibility.
- Use SEO and analytic tools to identify content opportunities, measure performance and provide actionable recommendations.
- Track competitor activity and emerging search developments.
Profile
- Experience in SEO content marketing roles, ideally within B2C eCommerce.
- Proven experience creating and optimising content for traditional SEO and AI‐led search platforms.
- Strong attention to tone, clarity and detail.
- Strong understanding of SEO principles and their application to content strategies.
- Familiarity with SEO tools: SEMrush, Ahrefs, Google Search Console and GA4.
- Understanding of GEO, AEO and AI‐driven search trends is highly desirable.
- Proactive, collaborative and comfortable working within a fast‐paced, performance‐driven environment.
- Curious and passionate about AI‐driven marketing.
Job Offer
Opportunity to work in a vibrant and innovative industry. Permanent position located in Reading with a supportive team environment. Additional benefits to be confirmed. If you are a motivated Content Specialist looking to make an impact (SEO, GEO, AEO) in the technology and telecoms industry, we encourage you to apply today.
Content Specialist (SEO, GEO, AEO) employer: Michael Page
Join a dynamic team in Reading as a Content Specialist, where your creativity and expertise in SEO will be valued in a vibrant and innovative industry. Our supportive work culture fosters collaboration and growth, providing you with opportunities to enhance your skills while contributing to impactful projects in technology and telecoms. Enjoy the benefits of a permanent position with a focus on employee development and a chance to make a meaningful impact in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist (SEO, GEO, AEO)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces, especially those that highlight your SEO expertise. We want to see your creativity and how you can drive traffic and engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. We recommend coming up with ideas on how you could improve their current content. This shows initiative and that you’re genuinely interested in making an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Specialist (SEO, GEO, AEO)
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your experience with SEO content marketing in your application. We want to see how you've created and optimised content before, so share specific examples that demonstrate your expertise!
Be Engaging and Informative:When writing your application, keep it engaging and informative—just like the content we love! Use clear language and a friendly tone to showcase your personality and passion for digital content.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the job description. Mention your familiarity with tools like SEMrush and Ahrefs, and how you can contribute to our team’s success.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Michael Page
✨Know Your SEO Tools
Familiarise yourself with SEMrush, Ahrefs, and Google Search Console before the interview. Be ready to discuss how you've used these tools in your previous roles to drive organic traffic and optimise content.
✨Showcase Your Content Strategy Skills
Prepare examples of how you've planned and created SEO-led content. Highlight specific projects where your content increased engagement or conversions, and be ready to explain your thought process behind keyword research and competitor analysis.
✨Demonstrate Collaboration Experience
Since this role involves working closely with Paid Media and Marketing teams, think of instances where you've successfully collaborated on projects. Share how you aligned content strategies with other departments to achieve common goals.
✨Stay Updated on AI Trends
Given the focus on AI-driven search experiences, brush up on the latest trends in AI marketing. Be prepared to discuss how you can leverage AI in your content creation and optimisation strategies to stay ahead in the industry.
