At a Glance
- Tasks: Lead global B2B content strategy and create impactful content across digital channels.
- Company: Market-leading B2B travel brand with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team and drive measurable business results.
- Why this job: Shape the future of travel content and influence key stakeholders globally.
- Qualifications: Proven experience in content leadership and strong writing skills.
The predicted salary is between 60000 - 80000 £ per year.
Looking for a content leader who combines strategic thinking with exceptional writing and editorial skills. You will have a proven track record of leading content programmes across multiple markets while influencing senior stakeholders and delivering measurable business results.
Client Details: A market leading B2B Travel brand.
Description:
- Develop and lead the global B2B content strategy, aligned with commercial objectives and audience needs.
- Own content planning and delivery for the EMEA region across digital channels and sales enablement.
- Lead, mentor and support an established international team of Content Managers (x2).
- Drive consistency in brand messaging, tone of voice and editorial standards across all markets.
- Create content that supports the full customer journey, from awareness through to conversion.
- Partner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiences.
- Manage freelancers, agencies and external content partners to deliver high-quality content at scale.
- Champion the use of AI tools to improve content quality, efficiency and workflow.
- Develop effective content planning, governance and prioritisation processes.
- Build strong relationships with senior stakeholders, balancing business priorities across multiple regions.
- Use data and performance insights to continually optimise content and demonstrate commercial impact.
- Encourage collaboration and knowledge sharing across teams.
Content Lead (B2B) - Global Travel Brand employer: Michael Page
At Michael Page, we pride ourselves on being an excellent employer that champions community impact through our Social Value Lead role. Our supportive work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while making a meaningful difference in the property industry. Located in a vibrant area, we offer competitive salaries and a commitment to employee well-being, ensuring that you thrive both personally and professionally.
