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- Tasks: Drive B2B marketing initiatives and create engaging campaigns across various channels.
- Company: Join a leading firm in financial qualifications, shaping the future of financial education.
- Benefits: Competitive salary, professional development, and a vibrant office culture in London.
- Why this job: Make an impact in the financial sector while honing your marketing skills.
- Qualifications: Experience in digital marketing, strong copywriting skills, and familiarity with analytics tools.
- Other info: Dynamic team environment with opportunities for growth and creativity.
The predicted salary is between 28800 - 43200 £ per year.
We are partnering with global leaders in the financial learning and qualifications space. The company is looking to hire a Marketing Specialist who can work closely with the Head of Marketing to develop the B2B marketing plan and deliver across all channels. Role is based in London, and is office-based 3 days per week.
Client Details: The client are leaders in the financial investment qualifications, working with global financial institutions on providing their employees with the relevant training courses and exams. They are looking to hire a B2B Marketing Specialist into their growing marketing team in London.
Key responsibilities of the Marketing Specialist:
- Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line.
- Campaigns: Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and events.
- Social media: Take ownership of the brand's social media presence and forward strategy, including preparing content for posts, preparing impactful copy, generating content in different forms of media, driving social following and engagement, and expanding the number of channels for the brand, ultimately growing brand visibility, engagement and enhancing market sentiment.
- Events: Organize and deliver high-quality webinars and corporate events - including being responsible for delegate communications, organization of agendas, speaker coordination, physical assets and run sheets.
- Content: Conceptualize and develop short-form content in diverse formats and work across all stages of the marketing funnel to drive audience engagement and funnel throughput in a diverse variety of formats, including web, video, infographics, testimonials and reports.
- Web: Manage B2B elements of the website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements.
- Data: Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques to enable maximization of ROI and effectiveness.
- Take on tasks and projects beyond core remit as business needs evolve - providing hands-on support across priority initiatives, processes, and ad-hoc projects to ensure team and commercial goals are met.
The successful candidate:
- Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus.
- Experience in a B2B marketing environment, having had direct responsibility for lead-generating marketing campaigns using inbound, outbound and account-based methods.
- Experience implementing a content marketing strategy.
- Excellent copywriting and proofreading skills.
- Experience with the use of digital marketing tools and social media to create audience engagement.
- Experience in using analytics packages, e.g. Google Analytics.
- Experience in marketing automation platforms, ideally Marketo.
- Knowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video software.
- Knowledge of CRM systems, preferably Salesforce.
- Project management skills, including for event delivery.
- Experience in using website CMS tools and basic HTML knowledge.
Marketing Specialist in Clerkenwell employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Clerkenwell
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any analytics you've worked on. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their B2B initiatives and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Specialist in Clerkenwell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your experience in B2B marketing and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the financial sector and how you can contribute to our team. Keep it engaging and personal – we love a good story!
Showcase Your Digital Skills: Since this role involves a lot of digital marketing, make sure to mention your experience with tools like Google Analytics and any marketing automation platforms you've used. We want to know how tech-savvy you are!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Michael Page
✨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be ready to discuss specific campaigns you've worked on and how they drove lead generation. This will show that you understand the nuances of the industry and can hit the ground running.
✨Show Off Your Content Skills
Prepare examples of your content marketing strategies and how you've used different formats to engage audiences. Whether it's social media posts, webinars, or infographics, having tangible examples will demonstrate your versatility and creativity in content creation.
✨Get Familiar with Data Analytics
Since data-driven decisions are key in this role, be prepared to talk about how you've used analytics tools like Google Analytics to inform your marketing strategies. Highlight any experience with Conversion Rate Optimization (CRO) techniques to showcase your ability to maximise ROI.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges or campaigns. Think about past experiences where you had to adapt quickly or manage multiple projects. This will help illustrate your project management skills and your ability to thrive in a dynamic environment.