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- Tasks: Drive member engagement and retention through innovative communication strategies.
- Company: Join a high-growth financial advisory firm in London.
- Benefits: Competitive salary and opportunities for professional development.
- Why this job: Make a real impact by enhancing member relationships and community engagement.
- Qualifications: 3-7 years in customer communications, exceptional writing skills, and CRM experience.
- Other info: Collaborative environment with strong focus on data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a highly reputable and high growth Financial Advisory/IFA body based in London who are looking to hire a Communications and Engagement Manager into their team. This is a new role and will be integral in building out the business' loyalty and advocacy programme in engaging and retaining their member base.
Key responsibilities of the Communications and Engagement Manager:
- You will own all Member communications and evolve them into a best-practice, segmented lifecycle programme that deepens relationships and clearly demonstrates the value of our proposition.
- You will also own and optimise the Member Portal, increasing adoption, frequency of use and community engagement.
- Lead Member retention & engagement strategy: define lifecycle journeys across onboarding, activation, education, advocacy and renewal.
- Create and execute all Member communications: write high-quality content (emails, portal posts, in-product/portal messages, announcements, guides, webinars) with clear CTAs and value.
- Own the Member Portal: roadmap, content calendar, UX feedback loop, release comms, and ongoing optimisation to drive DAU/MAU and session depth.
- Segmentation & personalisation: build and manage audience segments (role, firm size, permissions, behaviours) to deliver relevant, timely messages.
- Marketing automation & experimentation: set up automated journeys, A/B tests and triggered campaigns; continuously test subject lines, frequency, cadence and format.
- Formalise Member feedback process: gather structured feedback across key touchpoints, share insights with stakeholders, and track follow-up actions to ensure Members see outcomes.
- Voice of Member & analytics: track and report KPIs (retention rate, churn, NPS, portal adoption, campaign performance); share insights and actions with stakeholders.
- Member advocacy: develop programmes for case studies, referrals, reviews and community forums; partner with events on webinars and education series.
- Cross-functional collaboration: work with Product/Technology, Member Support, Training and Compliance to ensure accurate, compliant and consistent messaging.
- Data quality & compliance: uphold GDPR and consent best practices; maintain clean Member data and preferences in CRM/marketing tools.
- Ad hoc operational support for wider marketing initiatives and campaigns.
The successful candidate:
- 3-7 years' experience in a similar retention/lifecycle or customer communications role driving client or consumer engagement within financial services.
- Exceptional writing and editing skills with a portfolio of clear, concise Member/customer communications.
- Hands-on experience with CRM/marketing automation (e.g., email journeys, triggered messages, segmentation, reporting) and A/B testing.
- Comfort with analytics and dashboards; able to interpret data and translate insights into refinements and next best actions.
- Strong interpersonal skills; confident collaborating with senior stakeholders and presenting recommendations.
- Experience managing a portal or community platform (or similar owned digital channel).
- Project management experience with high attention to detail, structured planning and the ability to manage multiple deadlines in a regulated setting.
- Understanding of GDPR and permission-based communications.
- Bonus: Experience with Mailchimp and WordPress.
Competitive job offer.
Communications and Engagement Manager in City of London employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications and Engagement Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the hunt for a Communications and Engagement Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get social! Follow the company on LinkedIn and engage with their posts. Commenting thoughtfully can help you get noticed by the hiring team and show your genuine interest in their mission and values.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've driven member engagement and retention in previous roles. This will help you stand out as the ideal candidate for the position.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team and contributing to their growth.
We think you need these skills to ace Communications and Engagement Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in member engagement and communications. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects you've worked on!
Show Off Your Writing Skills: Since this role is all about communication, include samples of your writing that demonstrate clarity and conciseness. Whether it’s emails, guides, or any other content, we love seeing your ability to engage an audience through your words.
Highlight Your Data Savvy: Mention any experience you have with analytics and CRM tools. We’re keen on candidates who can interpret data and use insights to drive engagement strategies, so let us know how you’ve done this in the past!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Michael Page
✨Know Your Audience
Before the interview, research the financial advisory body and their member base. Understand their values, mission, and the specific challenges they face. This will help you tailor your responses and demonstrate how your experience aligns with their needs.
✨Showcase Your Writing Skills
Since exceptional writing is key for this role, prepare samples of your previous communications. Be ready to discuss your writing process and how you ensure clarity and engagement in your content. Highlight any successful campaigns you've led that resulted in increased member engagement.
✨Demonstrate Data Savvy
Familiarise yourself with key metrics relevant to member engagement and retention. Be prepared to discuss how you've used data analytics in past roles to inform your strategies. Showing that you can interpret data and make actionable recommendations will set you apart.
✨Prepare for Collaboration Questions
This role requires cross-functional collaboration, so think of examples where you've successfully worked with different teams. Be ready to discuss how you manage stakeholder expectations and ensure consistent messaging across various channels.
