The B2B Marketing Lead role is a new role which will lead on marketing for a new product offering within the business. Role based in London with hybrid working.
Client Details
Our client are a leading and renowned global payments platform who are launching a new B2B service and product offering - this role will be responsible for marketing the new product offering across European territories. The role is based in London and will be on an initial day rate contract.
Description
The responsibilities of the B2B Marketing Lead:
- Own and deliver the integrated UK&I B2B marketing strategy and 12-month activation plan across research, content, campaigns, sales enablement and client engagement.
- Lead associated market research programmes, from brief and audience definition through to development of actionable insights and external activation.
- Develop a portfolio of issuer-, and acquirer -ready content and sales-enablement assets, including thought leadership, digital content and compelling UK&I case studies.
- Plan and execute targeted marketing activity to build awareness, create demand and support increased commercial-card acceptance among priority audiences.
- Develop and deliver client engagement programmes, including webinars, roundtables and events, connecting thought leadership and research to commercial conversations.
- Partner with Sales, Product and European/Global Marketing teams to ensure UK&I activity is commercially relevant, scalable and complementary to existing programmes.
- Own programme measurement, budget and agency management, demonstrating marketing impact through agreed engagement, activation and commercial KPIs.
- Drive stakeholder engagement across marketing, sales and product teams, but also with client marketing contacts where relevant
Profile
The successful candidate for the B2B Marketing Lead role:
- Will have B2B Marketing experience within a financial services/FinTech/Payments background
- Will be familiar with working within a matrixed environment and how to navigate this
- Strategic and hands on experience across all B2B channels
- The role will cover brand awareness and lead generation programmes.
Job Offer
This role will be contract on an initial day rate.
B2B Marketing Lead in City of London employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
